Pharmafile Logo

Webinar: How to conduct effective market research in emerging markets

March 31, 2015 | emerging markets, market research 

Pharmaceutical market research is still evolving in many emerging markets and so finding the insights you require can be a challenge.

In this webinar, Associate Directors Paul Reed and Rachel Howard, using examples from a wide range of emerging markets, we will explain the important cultural, methodological and quality considerations and provide you with the core critical success factors to guaranteeing effective primary research in emerging markets.

1. Understand the environment
We will consider how both internal and external variables may influence market selection and sample composition.

2. Select the best execution method
We will explain how research approaches need to be tailored to take account of infrastructural, communication and cultural differences across emerging markets.

3. Ensure quality and compliance
We will explore the importance of building rigorous quality controls into the project 

To view this webinar please visit http://bit.ly/1Iusvea 

This content was provided by Research Partnership

Company Details

 Latest Content from  Research Partnership 

Quantitative specialist joins Research Partnership, London

Global healthcare market research consultancy Research Partnership has appointed Roy Rogers as a Quantitative Director in their UK offices in London

Webcast

Amplifying the patient voice: How to conduct patient research sensitively to uncover emotional insights

Webcast

The power of a good story: Turn your insights into effective storytelling with data visualisation

Article

How will COVID-19 affect uptake of vaccinations against other diseases?

Podcast

Living With Chronic Illness (Series one)

Webcast

China: How pharma can maximize success in this rapidly changing emerging market

Article

Inhale, Exhale: The struggle of living with Severe Asthma and Severe Eosinophilic Asthma

Infographic

Migraine market snapshot

Webcast

Monitoring the impact of COVID-19 on the market access landscape

Live webinar from Singapore

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19