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GRACE COMMS acquisition of WORDBIRD creates a merger of two independent, strategic and creative healthcare agencies

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We are delighted to announce that Grace Comms and Wordbird Limited, both healthcare brand comms agencies with a creative mission in healthcare and a passion for people, are coming together.

Grace Comms Ltd has acquired Wordbird Limited effective of 12th March 2026, merging the agencies into one powerhouse independent agency offering:

  • Double the creative capacity
  • Additional scientific and creative writing skills
  • Enhanced strategic expertise
  • Dedicated digital and AI support

Grace Communications is an independent, creative healthcare agency run by Tracey Henry and Linda Durling.

Wordbird are an award-winning creative healthcare agency with expertise in the brand, scientific and visual communication for hundreds of healthcare brands.

The joint offering of Grace and Wordbird will, with time, become fully integrated and operate as a fully autonomous business.

All Wordbird staff will remain with the business and are all very positive about the future. Sarah and Andrew who are the principal shareholders of Wordbird will be retiring from the business but will remain as advisors to the joint entity for the foreseeable future.

The values and culture of Wordbird and Grace are very similar which we are confident will enable a very positive integration and a powerful future for both agencies.

“We are delighted that this strategic merger means all our lovely clients now get an absolutely unrivalled ‘superteam’. It feels great for Wordbird to be building the next chapter with Grace – an agency we have known and respected for many years – and with whom we
share common values round strategy, creative and client service.”
Sarah Sowerby – Wordbird Founder

“This is an important step for us in our growth as an agency and in expanding our offering and expertise to our joint client base. We are excited to have the Wordbird team on board and what this will bring to the business.”
Tracey Henry – Grace Founder and Executive Creative Director

For any questions please contact Linda Durling, Grace Founder and Managing Director – linda@gracecomms.co.uk

This content was provided by Grace Communications

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