Pharma Marketing Academy
Pharma Marketing Academy consults and partners with clients worldwide to achieve meaningful and lasting improvements in the marketing knowledge, skills and performance of their people. We leverage our practical pharma marketing and training expertise to build and deliver world-class learning solutions that make a tangible difference to the business.
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Latest Content from PMHub
Why you should include customer facing roles in your multichannel strategy
White Papers and Resources | February 9, 2017 | Anthill Agency
Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
How to start with multichannel
Videos and Podcasts | February 9, 2017 | Anthill Agency
How to start with multichannel: http://bit.ly/rethinkingpharmacomm
The changing role of the expert in healthcare: challenges in customer-centricity
White Papers and Resources | February 9, 2017 | Blue Latitude Health
When we talk about customers as experts in healthcare, what we’re really talking about are clinicians. Experts in diagnosis, treatment and clinical care (HCPs) and experts as those who experience...
How will Sustainability and Transformation Plans (STPs) change the NHS in 2017?
White Papers and Resources | February 9, 2017 | Wilmington Healthcare
Sue Thomas and Paul Midgley, of Wilmington Healthcare, assess the impact that STPs will have on the NHS and what this means for pharma.
Is fear an effective driver of behaviour change?
White Papers and Resources | February 1, 2017 | Blue Latitude Health
Client Lead Natalie Seebeck explains that applying fear-based models in communications can be effective, if the right components are used in the right way.
PEGASUS AND UCL JOIN FORCES IN INSPIRING HEALTHY DECISIONS
Press Releases | January 31, 2017 | Inizio
Pegasus, an Ashfield company, part of UDG Healthcare plc, is proud to announce the launch of its new propriety model for planning in health – CHANGE – which was developed...
2017 Trends Reports
White Papers and Resources | January 27, 2017 | Syneos Health®
GSW and InVentiv Health Communications are pleased to release the 6th installment of the Trends report series, consisting of four reports: Consumer, Digital, Communications and Healthcare
Smart connections with a human touch
White Papers and Resources | January 26, 2017 | Blue Latitude Health
Simon Young, Director at Blue Latitude Health, discusses how advances in technology are influencing the future of the expert-patient relationship and why healthcare businesses must evaluate how best to support...
AN ADVOCACY Rx FOR PROGRESS IN MENTAL HEALTH
White Papers and Resources | January 25, 2017 | Syneos Health®
Through sustained partnerships between advocacy and industry, the US and Europe can overcome barriers to care.
Mental Health Patient Advocacy Groups in EU Say Strong Partnerships with Government and Industry Can Ensure Forward Progress
Press Releases | January 25, 2017 | Syneos Health®
New Report from inVentiv Health Examines Mental Health Advocacy Wish Lists and Priorities for Reform