Pharma Marketing Academy
Pharma Marketing Academy consults and partners with clients worldwide to achieve meaningful and lasting improvements in the marketing knowledge, skills and performance of their people. We leverage our practical pharma marketing and training expertise to build and deliver world-class learning solutions that make a tangible difference to the business.
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Latest Content from PMHub
Electronic medical records and doctor/patient communication
White Papers and Resources | April 2, 2015 | Inizio
View from the US: When I talk to family members or friends who are physicians these days, I hear a lot of complaints.
Statistics and bikinis – 2 men united
White Papers and Resources | April 2, 2015 | Inizio
I want to write today about 2 men that between them have reminded me of a fine line that we have to tread every time we analyse a dataset...
Eliminating Stigma: A consideration of the role the pharmaceutical industry can play
White Papers and Resources | April 2, 2015 | Inizio
My recent article in Medical Marketing & Media explored the importance of vaccine perceptions in a self-pay market and touched upon the issue of stigma, with the recognition that some diseases or...
Fighting talk
White Papers and Resources | April 2, 2015 | Inizio
One thing that grasps my interest is how society has adopted military style language when talking about cancer
Is MINT the next BRIC?
White Papers and Resources | April 2, 2015 | Inizio
In 2001, British economist Jim O’Neill coined the now ubiquitous acronym ‘BRIC’, to stand for the four emerging economies of Brazil, Russia, India and China, which he suggested were all...
The healthcare market research themes for 2014
White Papers and Resources | April 2, 2015 | Inizio
As we shake off our winter coats and prepare for what will hopefully be a long, hot summer, the 2014 themes for healthcare and market research are emerging.
Big Data—a new player in the Healthcare Industry
White Papers and Resources | April 2, 2015 | Inizio
Big Data is an exciting by-product of the information technology revolution and offers new ways of understanding customers.
Blog: Affordable Care Act
White Papers and Resources | April 1, 2015 | Inizio
What does the future hold for the US pharma industry?
Webinar: How to conduct effective market research in emerging markets
White Papers and Resources | March 31, 2015 | Inizio
Pharmaceutical market research is still evolving in many emerging markets and so finding the insights you require can be a challenge.
Webinar: Uncovering hidden insights into patient compliance
White Papers and Resources | March 31, 2015 | Inizio
Pharma companies are increasingly looking for ways to provide “beyond the pill" services to support patients with the management of their disease. Adherence tools and programs encourage patients to stay compliant with their treatment...