Pharma Marketing Academy
Pharma Marketing Academy consults and partners with clients worldwide to achieve meaningful and lasting improvements in the marketing knowledge, skills and performance of their people. We leverage our practical pharma marketing and training expertise to build and deliver world-class learning solutions that make a tangible difference to the business.
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Latest Content from PMHub
Ageing in China: The Implications for Healthcare
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 12 December by Marc Yates
5 years on from the Brazilian Generics Drugs Act, is there still an opportunity for branded originator drugs?
White Papers and Resources | March 27, 2015 | Inizio
Published in Eye for Pharma 10 November by Marc Yates
Webinar: The storytelling method that works for e-detailing
White Papers and Resources | March 26, 2015 | Anthill Agency
If you can involve healthcare professionals in a story, they will be more open to your arguments.
Understanding the ‘adoption ladder’ in closed loop marketing
White Papers and Resources | March 20, 2015 | Anthill Agency
Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.
Evolution of the wearable tech revolution
White Papers and Resources | March 17, 2015 | Blue Latitude Health
Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.
Not all data is created equal
White Papers and Resources | March 17, 2015 | Blue Latitude Health
Aurélie Pols from Mind Your Privacy has written this guest blog post on data privacy and security, and specifically the risks of HIPAA or PII non-compliance, in both the USA...
Webinar on-demand: The e-detailing wow factor in 2015
White Papers and Resources | March 13, 2015 | Anthill Agency
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...
Use of biomarkers in marketing
White Papers and Resources | March 12, 2015 | Blue Latitude Health
Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.
Build your e-detailing argumentation
White Papers and Resources | March 5, 2015 | Anthill Agency
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.
E-detailing content wow factor in 2015
White Papers and Resources | February 24, 2015 | Anthill Agency
Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile device. So what exactly are...