How to deliver visitor value with your pharma exhibition stand
October 12, 2018 | apex.co.uk, exhibitionstands
There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers.
Meetings require a significant level of investment. For example, when attending a pharmaceutical or other healthcare tradeshow, visitors will need to consider the cost of entry, travel, hotels and hospitality. Not to mention the cost of any time out of the office.
So, to make sure people feel that they are getting good value, it’s vital that you do everything you can to maximise the benefits of their investment, and help attendees feel like attending the show was a worthwhile use of their time.
But how can you achieve that with a pharmaceutical exhibition stand? Here are our top tips to help you deliver visitor value.
Create a sense of event
We are now living in the “experience economy”. So, you have to put the individual at the heart of everything you do. To stand out from the crowd, your pharmaceutical exhibition stand has to reach out and appeal to attendees in new and absorbing ways.
By creating an enhanced audience experience, you won’t just stand out from the rest, you’ll also develop valuable engagement with delegates and ensure that the experience endures past the event itself.
Help people to network
Live events provide attendees with a valuable opportunity to form in-person connections. Despite living in an increasingly digital world the ability to interact with a potential supplier or customer, ‘kick the tyres’ of a product, attend seminars, and see what your competitors are up to on more than a superficial level is still a high-value activity. What’s more it can also have a massive impact on morale and productivity.
Rather than just creating a stand and hoping people make the opportunity to interact with each other, why not create a pharmaceutical stand that proactively encourages conversations?
This can be as simple as incorporating cleverly designed break out areas into your exhibition space.
Alternatively, you can use clever tech such as gamification and competitions to grab attention, attract footfall, and start relevant conversations (both with your business and between other visitors).
Opinion polls, industry surveys etc. can also be used to start conversations, gather valuable feedback and make visitors feel valued.
Give people value
Before you do anything, make sure you understand why your visitors are likely to be attending a particular exhibition in the first place. What is it they actually want? Once you have figured out what’s likely to be of value to them, you can get on with designing a pharmaceutical exhibition stand that delivers. For example, consider educational models that offer the opportunity to translate theory into practice and provide a valuable hands-on learning experience for attendees.
Don’t stop adding value
Finally, once the event is over, be sure to follow-up with relevant content and create future engagement opportunities. Not only will this help attendees to feel like they have got value for money, but they will also be more likely to engage with you at future shows.
With a talented pharmaceutical exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we’ll make your stand work for your business and your visitors.
To find out more give us a call on 01625 429370 or contact us today!
This content was provided by Apex.co.uk Events and Exhibition Stands
Company Details
Latest Content from Apex.co.uk Events and Exhibition Stands
How will the events and exhibitions industry change post-Coronavirus?
The Covid-19 global pandemic has permanently changed the events and exhibitions industry. How will the healthcare exhibitions industry adapt to changes when the lockdown has been lifted?
How can your exhibition stand maximise customer engagement?
Here’s the perennial question: whether you exhibit regularly or just in one or two major brand-specific shows, how do you turn your stand from a branded space with product and...
Pharma exhibition stand design with added value
Everyone wants an engaging trade show booth. But, to achieve this, it’s essential to think beyond design and construction. With over 30 years’ experience in exhibition stand design, we use all...
Apex launches Lumentium UK demo experience to pharma market
Something genuinely different has come to the UK events market.
Planning a pharma exhibition stand? You must read this!
Exhibitions and tradeshows are a powerful way to showcase your pharma brand and the products/services you offer. But it is vital to have an exhibition stand that works. Here are...
4 reasons why exhibiting at trade shows is a great idea
Despite all the talk about tech, there are few things as powerful as meeting suppliers and customers face to face. So, when it comes to ensuring your hard-earned marketing budget...
How to shake things up when planning a business event
One of the most important tasks when planning a business event is making sure you have an engaging and relevant agenda. In fact, not looking after this step could severely...
Corporate event food. How to get it right
Food affects our mood. When we are hungry, we are more likely to be irritable and unhappy. On the other hand, being full makes us happy and relaxed. But, with...
What is event projection mapping?
Event projection mapping uses video projectors to create amazing visual displays on a static surface. And it turns everyday objects - such as buildings and tables - into interactive displays. Projection...
Modern alternatives to banner exhibition stands (why a reusable pharma exhibition stand could save you money)
When it comes to exhibiting, banner stands are undoubtedly cost-effective. And, if you are struggling with your budget, we supply a range of good quality banner stands in various sizes....