Pharma exhibition stand design: size doesn’t have to matter
October 12, 2018 | Events, apex.co.uk, exhibitionstands
To be successful at a pharmaceutical tradeshow, you have to stand out from the crowd. But sometimes – either due to tight budgets or venue layout – you just can’t go for a huge exhibition stand.
So, how do you balance the need to achieve that all-important wow-factor while working with a smaller booth?Here are our tips to help make your small, but perfectly formed, pharma exhibition booths stand out.
Stop people in their tracks with a custom design
Having a great looking pharma stand is an essential first step to exhibition success. Designed specifically around your products and services, bespoke exhibition stands grab attention; like top fashion designs, they are unique and no one is going to turn up looking as good as you.
The right exhibition partner will consider clever design, unusual 3D shapes, bold colours, exciting materials and the creative use of space to really help you stand out. For example, height and suspended elements can be put to work in spaces with a small footprint.
Even better, while a custom design delivers that all-important wow-factor, they aren’t as expensive as you might think. Especially when you create something reusable.
Crucially, when it comes to standing out, there is no doubt that a custom exhibition design punches well above its weight; regardless of the size of your display.Check out our tradeshow checklist for exhibitors for more creative ideas.
Add some bells and whistles
Successful exhibiting is about more than being the biggest. When it comes to retaining visitors ahead of your competitors your stand can add value with attractions and exciting features that will bring your target customers to you. And keep them coming back.
For example, video, iPads, touch screen data capture, triggered motion sensor tech to catch the eye, interactive screens, holographs, and many other ingenious features and gadgets can be used connect with visitors in an immersive way.
You can also serve food and drink to attract visitors to your exhibition stand (although you must check if there are any venue catering fees!). Where you do use food and drink to draw people to you make sure you capitalise on this opportunity to start conversations.
Check out these ideas to get the creative juices flowing:
- With a dynamic photo wall, show visitors can drag, pinch and zoom in on digital photos
- Object recognition tables are also growing in popularity, with attendees placing products on a touchscreen table to bring up interactive content relevant to the product
- RFID (radio-frequency identification) technology can be used to guide visitors around an exhibition stand and create some drama. Attendees are issued a card, tag or wristband which they register with you. Once done, they navigate your exhibition stand, and by tapping their RFID card at different stages of their journey, are provided with interactive information that enhances their overall experience. For extra wow-factor, RFID can be used in combination with plinths and products to trigger animation on a touchscreen.
When it comes to distinguishing your pharma exhibition stand from the crowd, integrating the latest digital innovations can help to create some live theatre. To attract, astonish and amaze. In fact, if you haven’t caught on to the benefits of on-stand tech, you could be missing out to your competitors who have.
Invest in a modular system
Modular exhibition stand components can be used to create practical, portable displays. But small doesn’t have to be boring.Yes, not too long ago, if you wanted a modular exhibition stand the hardware options were limited. But fortunately, the world of exhibition stand design is now very different.A large and evolving choice of components means that with a little design flair (and we have a lot!), you can achieve something genuinely sensational in the smallest of spaces.
Lightweight aluminium profiles, tensioned fabrics and hi-tech plastics are all used to produce contemporary and high-quality stands that look great and help your pharma businesses to stand out (all for a modest spend).What’s more, even if you are designing for a specific space, you don’t have to throw your pharma exhibition stand in the skip after the show is over.
Today’s exhibition stands can be reconfigured, scaled up or down, and reused without any hassle. And, if you want to maximise budget while keeping things fresh, these modular marvels can be updated quickly and easily with interchangeable graphics. So, as well as standing the test of time, modern systems provide the potential for unlimited creativity.
Provide more creative giveaways
Exhibition attendees will always love a good giveaway, and corporate gifts are an excellent way to foster goodwill.But, you can only go so far with the usual pens and USBs. And, you don’t want to give out items that cannot be carried as hand luggage on flights. So think carefully about how best to use freebies to represent your pharma brand.
Consider things like tasty food, care packages for attendees who are on their feet all day (include power-snacks, blister plasters and aspirin!) or a handy phone charger to stand out from the crowd and draw people in.
Of course, you’ll also need to be aware of any company restrictions, pharma industry regulations (ABPI), and local country regulations. An exhibition partner with experience in this sector will be able to keep you compliant.
Promote your stand
Exhibiting isn’t just about what happens on the day. There is an immense effort that goes into preparing for tradeshows. Invest in pre-event marketing, materials and activities, to drive traffic to your stand on the day.
- Invest in signage to direct delegates to your stand (e.g. carpet logos)
- Use the event hashtag on social media to promote your presence
- Use images, videos, and testimonials from previous events to demonstrate what people can expect at your stand (and tag these accordingly)
- Create bespoke content and encourage attendees to share it
- Promote competitions before the tradeshow that give people the chance to win on the day
- Send a (GDPR) compliant email to your contact list to let them know you will be attending the show
- Consider using branded clothing to boost your brand presence on the day
- Consider using hosts to drum up footfall
- Promote exclusive offers only available at the show (and promote this in advance).
You should also look at any available sponsorship opportunities to give your brand some extra promotion at the event (e.g. delegate pack).
While the possibilities of what can be done with an exhibition stand are endless, how do you know which of the many options is a perfect match for your needs? And, with all the different configurations available, how do you get maximum creative bang for your buck?
With a talented exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we’ll make your stand work for your business and your space. And we will do this without sacrificing visual impact or visitor appeal.
To find out more give us a call on 01625 429370 today!
This content was provided by Apex.co.uk Events and Exhibition Stands
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