Agility – The Bedrock Way
February 9, 2023 | Agility the Bedrock way, Communique Winner, PMEA Winner, healthcare comms
The rapid pace of innovation, regulatory systems and consumer behaviour requires real agility by medical communication professionals. Bedrock has the agility to keep up with the pace of change and here’s why.
Agility – The Bedrock Way
by Stephen Marchant Manager Director, Bedrock Healthcare Communications
The healthcare industry is dynamic and constantly evolving, and we, as medical communications professionals need to be able to adapt to these changes quickly and effectively – this requires real agility to keep up with the latest trends, technologies, and best practices.
One of the main drivers for agility in medical communications is the rapid pace of advancements and innovation we are seeing in the medical affairs space. Medical communications professionals need to stay at the forefront of their field in order to effectively communicate the latest medical and scientific information to multiple audiences, including healthcare professionals and patients. This is set against the backdrop of the ever changing regulatory environment, with the imperative to make sure that both agency and clients stay up to date with the latest regulations and guidelines to ensure that all communications are compliant. This requires a level of flexibility and adaptability, as regulations can change frequently and with little notice.
In addition to technological advancements and regulatory changes, there are also changes in consumer behaviour and expectations that medical communications professionals need to be aware of. Patients are becoming more informed and empowered, and they expect to have access to information about their health and treatment options in a way that is accessible and inclusive. Medical communications professionals have a responsibility to create, adapt and deliver information that meets these expectations, and this requires a level of agility to ensure content truly connects with patients’ hearts and minds.
Finally, the need for agility in medical communications is also fuelled by the changing competitive landscape. The healthcare industry is becoming more competitive and pharmaceutical companies need to be able to differentiate their products and services in a crowded marketplace. This requires a level of creativity and innovation, as well as an ability to adapt to new trends and changing consumer needs.
In 2022, Bedrock won two awards acknowledging our agility in working with pharmaceutical clients, multidisciplinary healthcare professionals, and patient association groups (professional bodies) in delivering effective and impactful projects within the rapidly evolving healthcare environment.
The Bedrock team won the 2022 Communiqué award in the ‘Agility and Flexibility’ category. The judges were impressed by the thinking behind the program and the layers of flexibility and agility applied.
The team were also awarded another win in the ‘Agility Award in Pharma Market Excellence’ category for the PMEAs a few months later, with the judges concluding the project was bold and imaginative, and the execution very well planned and delivered.
At Bedrock we are committed to growth and we are dynamically driven. Our teams have an approach to work that means that we are able to stay at the forefront of industry changes. We adapt to these changes quickly and effectively due to our enterprising size and operating systems. We stay relevant and able to effectively communicate with healthcare professionals and patients because we have the ability to adapt and evolve. This is agility the Bedrock way. Get in touch to get your project started. freethinking@bedrock-health.com
This content was provided by Bedrock Healthcare Communications
Company Details
Latest Content from Bedrock Healthcare Communications
The story behind Chloe Mitchell
From patient safety to a rising star in the Medical Communications world
Bedrock keep it in the family
Recent filming project really is a family affair
Bedrock celebrate inspirational women
The company is keen to champion its women’s achievements
Bedrock strengthens Scientific Services team
The appointment of a Head of Scientific Services will reinforce the company’s core medical communications offering
Bedrock supports international kidney charity Transplant Links Community (TLC) with its major fund-raising activities
Bedrock Healthcare Communications, through its 2018 pro-bono charity support programme is actively working with important international charity Transplant Links Community to spread the word about its celebrity supported Art Auction,...
Bedrock scoops top prizes at Digital Awards
Bedrock scoops top prizes at PM Society Digital Awards 2018 recognising creativity in medical education, corporate communications and film making
In Memory
In Memory is a pioneering new short film that exemplifies Bedrock Multimedia’s industry leading approach to healthcare edutainment. It provides a captivating example of how film can be used to...
Millefeuille
This story of hope charts Élodie’s physical and mental struggles with psoriasis and psoriatic arthritis. With a little encouragement from her friend Holly, she regains the confidence to live a...