Bedrock Group announces the launch of Origins, a health experience research company
May 21, 2019 | Audience, Bedrock, Communications, Insights, Origins, healthcare, research
Bedrock Group is proud to announce the launch of Origins, a health experience research company.
Bedrock Group is proud to announce the launch of Origins, a health experience research company. Building on the significant success of Bedrock’s audience insight services, Origins will sit as a standalone entity, focussing on qualitative research, within the Bedrock Group.
With a mission of unearthing and understanding real world health experiences, the new company will be led by Jeremy Sayers. Jeremy joins from Atlantis Healthcare where he served as European Managing Director. He brings with him over 20 years’ experience of working with healthcare industry clients from a patient-centred perspective, across the product lifecycle.
All of Bedrock Group’s research programmes will be managed by the Origins team going forward; a group of experienced individuals that are driven by their curiosity and audience focus. Within the Bedrock Group, Origins will have the focus, structure and independence to build on existing award-winning methodologies, whilst developing novel approaches that enable clients to truly experience their own audience.
Jeremy stated, “I’m truly excited to be leading the team that will take Bedrock Group’s experiential research offer into the future. Across Bedrock, the energy and dedication to customers and their audience is evident every day. By harnessing this passion, the potential for Origins to enhance client understanding of ‘the healthcare experience’ is huge”.
David Youds, founder and CEO of Bedrock Group, said, “With the formation of Origins, healthcare clients will now benefit from a dedicated team of experts focused on delivering real world audience experience. At the same time, Bedrock Healthcare Communications will further enhance its focus on providing creative medical communication programmes. The synergy of the two companies working together within the group will enable more effective programmes to be imagined, created and delivered within both disciplines, benefitting clients and ultimately improving the provision of healthcare. It’s an exciting and dynamic time in Bedrock’s evolution and I’m looking forward to a promising future as the group continues to develop”.
Bedrock Group Holdings
Bedrock Group Holdings is a privately-owned communications and audience research agency group that utilises an absolute audience focus to provide creative solutions for client’s communication needs.
Working from its UK based offices, Bedrock has grown from a small start-up consultancy in 2011, to an award-winning leading player in international strategic medical communications, creative medical education and audience insight gathering, in 2019.
Working in close alliance with national and international healthcare companies to gain a deep understanding of their audiences and build strong mutually rewarding relationships has fuelled Bedrock’s drive to create a wide range of audience-centric, innovative programmes; from the development of meaningful scientific stories, to the delivery of engaging awareness programmes. ‘Edutainment’, a pioneering approach which informs audiences in a thrilling, engaging and entertaining way has been born from this.
For more information please visit www.bedrock-health.com and www.originscommunications.com
This content was provided by Bedrock Healthcare Communications
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