Pharmafile Logo

Bedrock keep it in the family

Recent filming project really is a family affair

- PMLiVE

Turning the ‘bring your kids to work day’ ethos on its head, some of the Bedrock team recently took the work to their family…

During February, Bedrock were on location filming a ‘how-to’ video for their award-winning video ethnography work. The film will be used to give guidance to participants on how to work the camera as well as some filming tips and considerations.

- PMLiVE

Filming was a family affair with the sister of one of the Bedrock team not only starring in the film but also allowing the filming to take place in her home. The children of Bedrock’s Design Manager and even their family dog, Rosie, starred alongside her.

Katie Penfold, Associate Account Director at Bedrock, who is leading on the project said “I am so proud of the work we do at Bedrock and it’s great that I have the opportunity to involve those that love and support me too. It gives them a better understanding of what I do, and a chance to be part of it, although not every day involves a film crew!”

The day was a great success and, despite being advised never to work with children and animals, the filming went without a hitch.

- PMLiVE

To find out how Bedrock Imagines, Creates and Delivers great careers for truly inspirational people, or to learn about Bedrock’s work in ethnographic research, their filming capabilities and understand how they might be able to support you, please visit Bedrock’s website http://www.bedrock-health.com/

This content was provided by Bedrock Healthcare Communications

Company Details

 Latest Content from  Bedrock Healthcare Communications 

Medical affairs – a strategic function for scientific engagement

The shift in dynamics between medical affairs and commercial teams

Bedrock strengthens its senior team

Catherine Lee, Head of Scientific Services, Bedrock Bedrock Healthcare Communications has strengthened its management team with the recruitment of a senior role. Taking the reigns as Head of Scientific Services is...

The impossible launch

With the right mindset, nothing is unachievable

Out of uncertainty comes opportunity

Good companies emerge from recessions quicker and in better shape than when they went into them.

Making a difference with patient support

A clear understanding of the patient journey and experience is pivotal in designing patient support programmes

It’s not just our logo that’s green

Origins Insights believe not only in the value of understanding how people interact with their health, but also the need to care for the wider world around us.

Mobile ethnography means no delays to the PoTS LIVE charity project

The team at Origins Insights are excited to introduce PoTS LIVE, our pro bono mobile ethnography project. Remarkably, the project marches on with its fieldwork phase even with the current...

Behaviour change – is there something missing?

Successful and impactful behaviour change requires commitment and time

Changing healthcare, one film at a time

Successfully marrying educational content with an entertaining format can help to truly maximise audience engagement

Don’t just hope: COPE

Tips to improve reach, engagement and ROI