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- PMLiVE

Bedrock scoops top prizes at Digital Awards

September 24, 2018 | Awards, Bedrock, Digital, PM Society 

Bedrock scoops top prizes at PM Society Digital Awards 2018 recognising creativity in medical education, corporate communications and film making

- PMLiVE

Bedrock Healthcare Communications won two gold awards and one silver at the prestigious PM Society Digital Awards 2018 last night,  making it one of the stand out agencies of the night. 

The Bedrock team celebrated gold in the category Congress, Meetings and Events for their creative, integrated and engaging approach to Medical Affairs activities at ESC and ESC-HF for Novartis. Gold was also won in the Corporate Communications category with ‘This is Axiom’; a full production fictional film set in outer space which was created for Celgene as an analogy to the healthcare debate  http://thisisaxiommovie.com/ . This is Axiom was also awarded a SILVER award in the Film Craft category, completing a hat trick of peer recognition.  

Commenting on this ‘This is Axiom’, the judges remarked that, “Bedrock and Celgene were very bold to move into this space, as we haven’t seen this from other Pharma companies before”, and that the ESC and ESC-HF Medical Affairs activities “took something that is traditionally very difficult to generate excitement about – the medical side of their stand – and made it very creative and engaging”.

David Youds, CEO of Bedrock, said, “We continually strive to imagine, create and deliver impactful programmes for our clients.  These awards are fantastic recognition of the team’s and our clients’ incredible work and build on our three Communique Finalist results earlier in the year.  I’m immensely proud of the Bedrock team and the ongoing work that we are all so passionate about”.  

The PM Society Digital Awards recognise excellence in the use of digital for healthcare communications.  There were 17 categories at this year’s awards judged predominantly from individuals across the industry, with expertise in marketing and digital as well as some medics and additional judges from the NHS and agencies.

Awards Chair Rachel Farrow said – “As we saw in 2017, there has been a wide spread of Gold awards across the agencies showing that there are numerous highly talented agencies producing outstanding digital work. What they have in common is that they can all deliver fantastic digital work and these awards allow that work to be highlighted”.

This content was provided by Bedrock Healthcare Communications

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