Pharmafile Logo

Global Health Beat – Canada

September 27, 2024 |  

- PMLiVE

On this episode of Global Health Beat, Amanda Preto, VP of Marketing, and Matt Durham, Director of Global Media, sit down with Nadine Lafond, President of Ogilvy Health Canada, and Paulina De La Riva, Chief Strategy Officer at Ogilvy. Tune in to explore emerging consumer behavior trends, such as the growing importance of a multichannel approach, and see how these trends are expected to unfold across Canada. Discover how Canadian healthcare professionals are leveraging podcasts in comparison to their European and U.S. counterparts, and are increasingly visible on international platforms rather than domestic ones. Watch here!

 

 

This content was provided by CMI Media Group

Company Details

 Latest Content from  CMI Media Group 

PM360 – The Importance of Omnichannel Approach for European Physicians

Going beyond the sales rep to NPP channels is becoming critical in Europe, as this new PM360 article by our Director of Global Media Matt Durham, details. Read the article here. 

Global Health Beat – Spain

On the Global Health Beat, Matthew Durham, our Director of Global Media; Juan Pedro Franco, General Director, Fidia Pharmaceuticals, and Fernando Rojas, Director Health and Life Sciences, SNGULAR, capture the...

PM360 – A Year in Review

It’s been a little over a year since we expanded globally, and in a new article for PM360, Matt Durham, Director, Global Media, shares the insights from that experience –...

PM360 – Transitioning to Omnidynamic in Europe

Omnichannel marketing has been adopted in the US but is needed in the EU as well, as this new article by our Global Media Director Matt Durham shares. Read more here!

Financial Times – Doceree Launches HIEP to Unveil the Untapped Potential of Healthcare Digital Platforms

As seen in the Financial Times, Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing, announced the launch of its highly anticipated HIEP (High Interaction & Engagement...

CMI Media Group Expands Globally with London Office; Hires Matt Durham as Global Director

CMI Media Group Expands Globally with London Office; Hires Matt Durham as Global Director

Global Health Beat – UK

The Global Health Beat kicks off with Amanda Preto, VP, Marketing, and Matt Durham, Director, Global Media, joined by Henry Carter, VP, Global, Medscape, and Marc Clifford, Commercial Digital Lead,...