December 4, 2024 |
KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.

KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video attention partnership. CMI’s portfolio of major pharmaceutical clients can now access KERV’s market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV’s proprietary Active Attention Index scoring and metrics to drive enhanced engagement and optimize towards deterministic attention-based performance for their video advertising campaigns.
Read the full press release here.
This content was provided by CMI Media Group
Company Details
Latest Content from CMI Media Group
PHILADELPHIA, PA – Strategic media healthcare agencies CMI Media Group & Compas, a WPP company (NYSE: WPP), are proud to be Certified™ by Great Place To Work® for the third year in…
Matt Durham, VP, Global, anticipated pharma’s global media boom. Now he’s leading CMI Media Group’s push to broaden its market coverage. This new profile article focusing on Global VP Matt…
The ASCO Conference has a global impact; a new PharmiWeb byline by Calum Griffin, Senior Global Engagement Planner inspired by the conference shares that the pharma marketing landscape has radically…
Red hot preview coming to you today, as we’re soon to launch our new Media Vitals Global HCP report, offering insights around HCPs’ media needs around the globe. Solli dove…
Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global research. The new report provides insights into the media preferences of…
One-size-fits-all doesn’t fit – in today’s global marketplace, personalization is the best way to engage key audiences. In this new solli article by Matt Durham, VP, Global Engagement Strategy, Matt…
Insights from CMI’s Media Vitals 2025 Focus on Health Equity.
Great Place To Work® and Fortune have ranked CMI Media Group and Compas as number 10 on the 2024 Fortune Best Workplaces in Advertising & Marketing™ List.
Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce that they have signed on as sponsors in support of Blackweek, a new economic…
The POV offers an overview of CMI Media Groups recommended approaches to ensure brand safety and its application across media including engagement strategy, communications planning, programmatic, search, social and video….
