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Decideum

Decideum has over 20 years experience in providing nuanced, effective and results-driven HTA and market access support to pharmaceutical clients in the UK and EU.

This is a FREE LISTING on PMHUB

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Company Details

Decideum
Niddry Lodge, 51 Holland Street, London, W8 7JB, United Kingdom
020 7368 1611
Contact Decideum
Website

 Latest Content from PMHub 

Webinar: Understanding the patient journey in China

White Papers and Resources | March 31, 2015 | Inizio

The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...

Webinar: Capturing “in-the-moment” patient and physician insights

White Papers and Resources | March 27, 2015 | Inizio

Utilising the benefits of mobile technology

Webinar: Observational Research

White Papers and Resources | March 27, 2015 | Inizio

Presenting a window on the world of your customer

Webinar: The Brazil Conundrum

White Papers and Resources | March 27, 2015 | Inizio

Conducting research in one of the world's largest pharma markets

Webinar: Demand calibration: What’s inside the black box?

White Papers and Resources | March 27, 2015 | Inizio

The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...

Free Thinking: Behavioural economics

White Papers and Resources | March 27, 2015 | Inizio

Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?

Article: The Colombia Conundrum

White Papers and Resources | March 27, 2015 | Inizio

Published in eye for pharma 30 January by Marc Yates

Ageing in China: The Implications for Healthcare

White Papers and Resources | March 27, 2015 | Inizio

Published in eye for pharma 12 December by Marc Yates

5 years on from the Brazilian Generics Drugs Act, is there still an opportunity for branded originator drugs?

White Papers and Resources | March 27, 2015 | Inizio

Published in Eye for Pharma 10 November by Marc Yates

Webinar: The storytelling method that works for e-detailing

White Papers and Resources | March 26, 2015 | Anthill Agency

If you can involve healthcare professionals in a story, they will be more open to your arguments.