Pharmafile Logo

Science for science sake

June 16, 2022 |  

Like great works of art, there was no ‘reason’ for certain scientific endeavours, but this ‘just for the sake of it’ philosophy is now delivering tangible benefits. (article written 3rd of March 2021).

Everyone is no doubt familiar with the phrase ‘Art for Art’s Sake’, coined in the early 1800s in France and taken to mean that the creation of art needs no purpose or objective, other than simply existing. I think we can all recognise that even the greatest artistic creations, from the Mona Lisa to Beethoven’s Fifth, didn’t need to be created, but humanity can be pleased that they were.

The question is, could the same be said about science? I would maintain that not only could it be said, but that we are doing humanity a disservice by not saying it often and forcefully enough. This is especially true in the modern context of science denial and bogus conspiracy theories, which gain traction partly due to a suspicion of the pursuit of science and its motives. It can be seen often in throwaway comments such as “what was the point of going to the moon?”, when in fact, even a cursory internet search reveals that so many of the things we take for granted these days, from cordless tools to fabrics and protective gear, were given a huge helping hand by the driving forces behind the NASA missions.

My own personal anecdote about pursuing science ‘just for the sake of it’ encapsulates perfectly the benefits that such a philosophy can bring to the world.

Click here to continue reading this article.

This content was provided by Dice Medical Communications

Company Details

 Latest Content from  Dice Medical Communications 

Medical writing that makes a difference

How to write effectively in Pharma (Article written October 2021)

Stand-out Marketing: How to Stay One Step Ahead in Pharma

What do you need to do in order to stand out from the crowd in Pharma marketing? (Article written February 26th 2022)

Utilising Patient Insight in Pharma Marketing

The importance in understanding the patients view point when marketing in Pharma (Article written August 30th 2021)

Office move signals new era for Berkshire agency

Dice Medical Communications moves office due to business growth

How a Copywriter Reads a Clinical Paper

What key elements you need to consider in a clinical paper (Article written November 18th 2021)

What does HCP engagement look like in a post-Covid world?

HCP engagement has changed as a result of the Covid-19 pandemic, with pharmaceutical companies and agencies having to rapidly adjust to a new way of communicating. Digital channels have become...

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship

The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors.

Mind the Gap – Challenging Immunisation Apathy and Misinformation

world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...

There’s Comfort in Consistency

Campaigns take time to bed in and be exposed. I’m sure it must be reassuring for HCPs to identify their favoured product through an easily identifiable image or message –...