EatMoreFruit Selected by European Federation of Clinical Chemistry and Laboratory Medicine (EFLM) to Lead Strategic PR and Communications for European Laboratory Day
August 23, 2024 | EU, Laboratory Medicine, Pharma
The European Federation of Clinical Chemistry and Laboratory Medicine (EFLM) has selected London-based healthcare specialist EatMoreFruit to raise awareness and engagement around its ‘EU Lab Day’; an event co-ordinating 42 national societies to highlight the vital work the clinical lab sector contributes to Europe’s health and security.
Clinical chemistry and laboratory medicine is at the heart of modern healthcare, and plays a vital role in screening for disease, diagnosis, monitoring of therapy, and other aspects of clinical decision making. Together with its European Network, EatMoreFruit, one of the UK’s leading independent healthcare communication agencies, will work in close partnership with the EFLM directorate and its membership to deliver a strategic PR and communications programme across participating countries. This is the first major piece of business won on the back of the recently formalised EatMoreFruit European Network.
EFLM and its member companies will be supported in networking with national stakeholders including political, clinical and media audiences; promoting the important role laboratory medicine plays in terms of public health, science and the broader pharmaceutical industry.
“EU Lab Day is an opportunity to galvanise the membership to showcase our sector; the skills, career opportunities and advanced technologies that support the vital role clinical chemistry and laboratory medicine plays across the European economy,” said Tara Rolić, Chair of the EFLM Task Group European Laboratory Day.
CEO of EatMoreFruit, Paul Jarman, said, “This is a great win for the agency and so pleasing to see all the enthusiasm and hard work that has gone in to formalising the EatMoreFruit European Network starting to reap rewards.”
Please contact Libi Stein at EatMoreFruit Communications for further information, imagery or interview on +44 (0)20 8995 5832 or +44 (0)7739 564 220.
EatMoreFruit Communications is a UK top 10 independent healthcare communications agency, based in the heart of London, specialising in medical communications, PR, digital, social, influencer and opinion leader development. EatMoreFruit delivers creative and commercial strategies, making a healthy difference for innovators in health, pharma, MedTech and wellbeing.
The EatMoreFruit European Network brings together a collective of hand selected boutique agencies and experienced communications professionals, located in key European markets. The Network provides local market knowledge, connections to vital networks, country-specific media channels and an on the ground understanding of local influencers and key opinion leaders.
This content was provided by EatMoreFruit
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