What if you could shape your next campaign messaging with the media before launch?
November 4, 2024 | Health journalists, Health tech launch, Healthcare PR, Healthcare PR launch, Journalist workshops, Media workshops, Medical PR launch, PR and Communications, media, medical advertising
Sometimes you just can’t see the wood from the trees. Teams gets so focussed on the technology or treatment you’re selling that the inevitable outcome is a feature-peddling monologue where you’re talking at your audience, and not necessarily in a language or context they can understand.
We listen, learn and engage through dialogue, where several parties exchange ideas, and where we can make our point or sell our product in the context of others’ reality. An essential part of this process is to reframe the conversation in-order to realise the benefits that the product brings to your market.
By involving your audience early on in the storytelling process, you foster a sense of ownership and connection, making your message resonate from launch. Media workshops enable you to test your product and campaign messaging and co-create the content that’ll ensure the best possible launch – taking away some of that uncertainty and risk.
What does it deliver?
Media-tested messages, deeper media relationships, and quality on-message media pitches. We recommend all our clients start their new campaigns this way to maximise the PR opportunity.
What type of media do we invite?
We host workshops with trade and consumer journalists, in one market or across multiples, virtual or in-person. What’s important is identifying your tier one media and having the right mix of people around the table.
What’s the time investment?
From kick off to coverage, we’ve delivered these programmes in as little as 8 weeks.
What’s the cost?
Workshops start from £15,000.
Can we do it with influencers too?
Yes, one of the best ways to work with influencers is to encourage their creativity around a set of key messages. An acceleration workshop can help formalise the red thread that connects influencer campaign content, whilst reflecting the influencers’ most effective content styles.
Does this guarantee coverage?
We work with journalists who can provide detailed consultancy based on real-world newsroom insights. Often the journalists take the story as an exclusive, and whilst it’s never an obligation, it makes for the best possible relationships with those that drive the media agenda.
What do our clients say?
“EatMoreFruit’s Media Workshops are the comms ‘cheat code’ for faster PR results. It’s one of the most cost-effective pieces of marketing I’ve ever done in my career. The co-creation process gives us the ability to quickly learn, scale and reapply success.” Snr Director for Global Marketing, medical devices
“The media workshop allowed us to develop a market research survey to ensure it would deliver data that we could shape into headlines for our audience. Without the key insight from journalists, we would have totally missed the mark.” Vice President Marketing, healthcare services
Interested in doing a media workshop before your next PR push? Get in touch with us today
This content was provided by EatMoreFruit
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