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The Cat’s Out of the Bag… Kim Walker, ex-GCI Health, Joins Fox&Cat as Partner and Managing Director

March 26, 2025 | High-value communications, Kim Walker, Leadership, Paul Hutchings, communications agency, health communications 

Fox&Cat appoints Kim Walker as Partner and Managing Director, bringing leadership strength and operational focus to the agency. Her arrival enhances Fox&Cat’s ADAPT™ methodology and consultancy model, reinforcing its commitment to strategic impact, efficiency, and team wellbeing – all rooted in its refreshed ethos: Strategy Where It Counts & Precision When It Matters.

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26 March 2025, UK – Fox&Cat announces the appointment of Kim Walker as Partner and Managing Director, marking a significant milestone in the agency’s evolution. As former Managing Director of GCI Health London, Kim brings extensive leadership experience in health communications and will oversee Fox&Cat’s day-to-day operations, reinforcing its commitment to impact-driven, high-value solutions and building a team that shares its company vision and a culture where people feel valued, inspired, and empowered to perform at their best.
Alongside this leadership evolution, the agency has strengthened its unique consultancy model, built on its proprietary ADAPT™ methodology – an impact-centric strategic framework designed to cut through complexity and noise, maximise efficiency, and deliver measurable results. ADAPT™ ensures that every stage of the client experience is designed to optimise value, track impact, and eliminate waste.
“I was drawn to Fox&Cat’s ability to deliver excellence whilst removing complexity, inefficiency and team stress,” said Kim Walker. “Paul and I bring different but complementary skills and strengths to the table. Together, we will strike the right balance between resolving client challenges and creating an efficient, impact-driven business with a culture that will lead to lasting success for our clients, our people, and the business as a whole.”
Fox&Cat’s model prioritises efficiency and effectiveness without compromising quality or team wellbeing. The agency’s structure includes flexible pricing models to align with unique client needs, a senior-led team for high-quality delivery, and an ownership-driven philosophy, ensuring team members are directly invested in the company’s success.
Paul Hutchings, Founding Partner and CEO of Fox&Cat comments, “Kim’s arrival is an incredible milestone – both for me personally, and for the business. It will allow Fox&Cat to transition into a consultancy powered by complementary leadership styles, meaning I can focus more fully on maintaining our high standard of client service, knowing that operations, culture, and our ADAPT™ methodology are in expert hands.”
Inspired by Aesop’s fable of the fox and the cat, Fox&Cat applies a balance of agility and strategic thinking to communications challenges which is reflected in its refreshed tagline: Fox&Cat; Strategy Where It Counts & Precision When It Matters.
~Ends~
For media enquiries, please contact:
Paul Hutchings
paul@foxandcat.co.uk
Kim Walker
kim@foxandcat.co.uk
About Fox&Cat
Fox&Cat is a specialist health communications agency focused on transforming complex challenges into clear, effective strategies. The agency combines precision, innovation, and strategic insight to deliver impact-driven communications. Its leadership team brings deep industry expertise and a people-first approach, ensuring clients receive tailored solutions that drive measurable impact.
Fox&Cat is an award-winning agency, recognised for its 97% client satisfaction rate and its impact-driven approach. Since 2023, it has received 14 industry awards and accolades, including PR Week New Consultancy of the Year 2023, PR Week ‘One to Watch’ 2024, Best Healthcare Communications Agency of the Year 2024 & 2025, Award of Excellence 2025, PM Society Digital Awards 2023 (Silver & Bronze) and four-times finalists at Communiqué 2024.
About ADAPT™
ADAPT™ is Fox&Cat’s proprietary methodology, guiding every stage of the client experience from planning and partnership formation to programme delivery and final evaluation. Initial findings from our pilot of ADAPT™ indicate a 15-20% increase in the value we deliver for clients compared to conventional agency models.

This content was provided by Fox&Cat

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