Genetic Digital Wins Silver at PM Society Digital Awards for Epilepsy Meds Clinical Support App
September 18, 2025 | Awards, Digital, Digital pharma, Epilepsy, PMi Awards 2025, apps, genetic digital
Genetic Digital wins Silver at the PM Society Digital Awards for Epilepsy Meds, a clinical support app developed with Desitin and ChangeMed to aid patient-specific prescribing in epilepsy care.
Specialist healthcare and pharma digital agency Genetic Digital has been awarded Silver in the HCP Education, Training & Support category at the 2025 PM Society Digital Awards for its work on Epilepsy Meds — a clinical support app developed in collaboration with Desitin Pharma and clinical content partner ChangeMed.
The award recognises the app’s innovative, practical role in helping healthcare professionals make safer, patient-specific prescribing decisions in epilepsy care.
Born out of insights gathered during NHS advisory boards with epilepsy consultants, nurses and pharmacists, Epilepsy Meds enables HCPs to filter licensed anti-seizure medications by formulation, excipients, and patient suitability — including for children, elderly patients and those with swallowing difficulties.
“We’re thrilled to have been recognised by the PM Society,” said Damon Lightley, Managing Director at Genetic Digital. “This was a true collaboration with Desitin and ChangeMed, and it’s a great example of how digital tools can support clinicians with practical, real-world challenges.”
The app provides ABPI-compliant access to SPCs and trusted prescribing data in one place. It is now used across NHS Trusts and has received endorsements from Young Epilepsy, Epilepsy Society, and Epilepsy Action — further underlining its clinical value and impact.
With over 1,000 active users and 34,000+ interactions recorded in the past 12 months, the app is now an integral part of the clinical toolkit for many epilepsy specialists.
Healthcare professionals have described the app as “a modern, clinically-relevant tool” that “bridges the gap between complex pharmaceutical data and practical, safe prescribing.”
“The Epilepsy Meds app has been a great addition to my clinical toolkit,” said Prof. Charlotte Lawthom, Consultant Neurologist at Aneurin Bevan University Health Board. “It’s quick, reliable, and gives me exactly what I need — clear information on formulations and excipients, and practical support for day-to-day prescribing decisions.”
About Genetic Digital
Genetic Digital is a UK-based digital agency specialising in compliant, user-centred solutions for pharmaceutical, life sciences and healthcare clients. With deep expertise in web, app and digital health product development, the agency partners with leading organisations to deliver digital tools that support better care and improved outcomes.
This content was provided by Genetic Digital
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