Pi 360 – A Smarter, Automated Solution for Digital Prescribing Information (PI) & QR Code Compliance
March 21, 2025 | ABPI, Digital, Prescribing Information, QR codes, compliance, digital PI, medical affairs, regulatory affairs
Life sciences digital agency Genetic Digital has launched Pi 360, a cutting-edge web application designed to help pharmaceutical companies automate the creation, management and distribution of Prescribing Information (PI) while ensuring compliance with the latest ABPI Code of Practice.
Genetic Digital has launched Pi 360, a cutting-edge web application designed to help pharmaceutical companies automate the creation, management and distribution of Prescribing Information (PI) while ensuring compliance with the ABPI Code of Practice.
With new regulatory updates, including the requirement for a ‘one-click’ link to digital PI, many pharma companies are looking for more efficient, compliant, and cost-effective solutions. Pi 360 is a game-changer, helping regulatory, medical affairs, and compliance teams streamline their PI processes while reducing administrative burden.
A Smarter Approach to PI Compliance
Pi 360 is a customisable web-based solution that ensures pharmaceutical companies can seamlessly create and maintain up-to-date digital PI while generating permanent QR codes for use in promotional and printed materials.
Key Benefits of Pi 360:
✅ Automated PI Creation – Combines SmPC data with the required PI details to generate a compliant digital document.
✅ Permanent QR Codes – Once generated, the QR code never changes, even when the PI is updated.
✅ One-Click ABPI Compliance – Ensures HCPs can access up-to-date PI in a single click from digital materials.
✅ Real-Time SmPC Updates – Automatically syncs with regulatory-approved updates to keep PI current.
✅ Audit Trails & Version Control – Tracks all changes, approvals, and updates for full compliance visibility.
✅ No Need for Bespoke PI Web Pages – Reduces maintenance costs and ensures accuracy.
“Our goal with Pi 360 is to remove the complexity of PI compliance and give regulatory teams a simple, automated solution that ensures information is always up to date,” said Damon Lightley, Managing Director at Genetic Digital. “With the ABPI Code evolving, pharma companies need a more efficient, scalable way to handle PI – Pi 360 delivers exactly that.”
Pi 360: Built for ABPI Compliance, Designed for Efficiency
Pi 360 is available as a web based application that integrates into client websites and is set to evolve into a full SaaS platform that will:
✔ Fully automate SmPC & PI integration into a single, compliant document.
✔ Provide centralised QR code management for seamless updates.
✔ Offer advanced compliance tracking & reporting to reduce regulatory risks.
With regulatory requirements tightening, Pi 360 provides a low-burden, cost-effective alternative to expensive legacy platforms.
Find Out More
Pi 360 is now available for early adoption. To learn more, visit our website.
About Genetic Digital:
Genetic Digital is a digital agency specialising in life sciences and pharma technology solutions. With a focus on regulatory compliance, automation, and digital transformation, we help pharmaceutical companies streamline workflows, ensure compliance, and enhance operational efficiency.
This content was provided by Genetic Digital
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