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    • Graphite Digital

    Website
    Email
    +44 (0) 1273 603 032

    We are a dedicated Health and Pharma digital experience agency, creating solutions that result in a positive, measurable impact on people’s health and wellbeing. 

    Whether Patients, Healthcare Professionals, or Consumers, we deep dive into users’ emotional needs and behaviours to deliver innovative digital products that will keep them coming back.

    Our unique approach blends strategy, research and human-centred design to create digital experiences with purpose. Through our integrated skill set we bring the voice of the customer into the design process, ensuring your solutions meet their needs and make a positive impact — for them, and for your business.

    We’re a company of individual specialists with a shared vision, ethos and approach. Our clients include Astellas, Pfizer, and Vhi Healthcare. 

    Digital Product & UX Strategy | Clinical UX Research | Digital Experience Design

    Runway East Brighton | Office Space, New England Street, Brighton and Hove, Brighton, UK

    • The Lovie Awards: Bronze Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Wellness & Lifestyle.
    • Corporate Vision Media Innovator Award: Best Digital Design Agency – South East England
    • Corporate Livewire Global Award: Specialist Digital Design Agency of the Year
    • The Drum Digital Industries Awards 2021: Highly Commended in Health and Pharma
    • Sussex Businessperson of the Year Award, commendation: Rob Verheul, CEO
    • Digital Media Awards, Winner ‘Best App’ (Vhi Healthcare)
    • PM Society Digital Awards, Finalist, Pharma Technology Impact (Astellas Pharma)
    • PM Society Digital Awards, Finalist, Internal Communications (Astellas Pharma)
    • Sussex Business Awards, Winner, Creative Industries category
    • Brighton Hove Business Awards, Winner, Large Business of the Year
    • AIM Awards, Shortlist, Customer Experience (Vhi Healthcare)

    PM Society

    Our services fall under three core pillars; strategy, research and design.

    We combine digital expertise with extensive sector knowledge and understanding — innovation and creativity always come first, but not at the cost of regulatory approval. 

    Our unique approach blends strategy, research and human-centred design to create digital experiences with purpose. Through our integrated skill set we bring the voice of the customer into the design process, ensuring your solutions meet their needs and make a positive impact — for them, and for your business.

    Our services: Digital Product & UX Strategy | Clinical UX Research | Digital Experience Design

    5 key digital CX challenges in pharma, and how to start solving them

    Creating great digital experiences in pharma isn’t easy, but progress doesn’t always need to come from big projects or budgets. Here are 5 common challenges that leading digital teams are...

    Driving behaviour change for positive patient outcomes in pharma

    Discover how pharma can help to achieve better patient health outcomes by informing patient behaviour through insights, strategy and collaboration.

    How Design Systems enable streamlined regulatory approval in digital pharma

    The strict compliance guidelines that exist within pharma can mean that digital content and platforms can take a long time to be approved and involve lots of back and forth...

    How to successfully manage change and enable digital transformation within pharma

    Change is an essential aspect of any business, and learning to manage it effectively will be key for long-term success. Getting your team on board with change and digital transformation...

    How Design Systems enable streamlined regulatory approval in digital pharma

    The strict compliance guidelines that exist within pharma can mean that digital content and platforms can take a long time to be approved and involve lots of back and forth...

    Ensuring a seamless transition from design to development: Strategies for successful collaboration

    When designing digital products and services, the process of transitioning from design to development plays a critical role in bringing concepts to life. Our Design Lead, Edward Hart, explains why...

    Is your pharma brand site meeting HCP expectations? Our checklist of common mistakes

    Here’s 8 things you can check your brand site for today to ensure it’s delivering, and engaging HCPs.

    How user research will help you create better digital products, whatever stage you’re at

    User research provides valuable insight that will help you create better digital products and services, whatever stage you’re at.

    Advancing digital engagement in pharma and healthcare: 2024 focus areas

    6 areas for pharma and healthcare organisations to focus efforts in 2024 to drive better digital engagement amongst patients, HCPs and other users

    Building trust with HCPs: 6 takeaways from our industry webinar

    Key takeaways from the perspectives of industry experts across medical, commercial and digital on the issue of trust in pharma and how this impacts HCP engagement.

    ALL PRESS RELEASES

    Disconnected pharma: Navigating digital challenges and priorities in 2024

    We are delighted to present Graphite’s research whitepaper for 2024 — and this year we are able to share the challenges and priorities that digital leaders are finding, in this...

    Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital

    Based on research with HCPs in the UK, USA and France, Graphite Digital’s latest whitepaper sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising...

    The Contradiction Conundrum: New digital pharma report

    New research, based on the views of 450 pharma professionals, reveals contradictions in how pharma organisations are approaching their digital products and strategies.

    ALL WHITE PAPERS

    Pharma’s digital dilemma: Finding the balance between speed, scale, and experience

    What’s holding pharma back from true digital transformation? At NEXT Pharma 2025, Our CEO Rob Verheul and Roeland van der Heiden (AstraZeneca) argued it starts with design systems. This quick...

    Redefining digital ROI: Engagement, experience, and the new metrics of success

    Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and...

    ALL VIDEOS AND PODCASTS

    We are proud to have been a Certified B Corp since 2022. B Corp status recognises Graphite as an agency that genuinely cares about doing the right thing — for our people, our clients, our community, and in terms of our contributions to wider society.

    To become certified, we had to provide verifiable evidence about the way we value your team, the efficacy of the work we do, the way we treat our partners and suppliers and the overall benefit we provide to society.

    View our B Corp profile here.

    Read our latest annual B Corp Report here.

    - PMLiVE

    Anna Brooke

    Anna Brooke
    Head of UX
    anna.brooke@graphitedigital.com
    Linkedin Profile

    Latief Ziada

    Latief Ziada
    Global Business Development
    latief.ziada@graphitedigital.com
    Linkedin Profile

    Leslie Rois-Burrows

    Leslie Rois-Burrows
    Head of Delivery
    leslie.rois-burrows@graphitedigital.com
    Linkedin Profile

    Kerry O’Connor

    Kerry O’Connor
    Managing Director
    kerry.oconnor@graphitedigital.com
    Linkedin Profile

    Edward Hart

    Edward Hart
    Head of Design
    edward.hart@graphitedigital.com
    Linkedin Profile

    Rob Verheul

    Rob Verheul
    CEO
    rob.verheul@graphitedigital.com
    +44 (0) 1273 679 333
    Linkedin Profile
    Twitter Profile

    Our clients include Amryt, AstraZeneca, Alexion, Astellas, CSL Behring, Dexcom, INDIVI, GSK, NHS, Pfizer, Vhi Healthcare, and others.

    “Graphite is a key partner for us. Their user focus, product insight, design thinking, and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale”. — Director & Global Channel Lead, Enterprise Multi-Channel Marketing at a global pharmaceutical brand

    “This is great external validation by industry peers of the value being delivered from our digital investments and echos the experience of our customers, rating it Irelands #1 Medical App (iOS). We are delighted to partner with Graphite Digital who, as leaders in designing digital health solutions, constantly propel us to create customer experiences that not only work – but excite!” – Sarah West-Keogh, Head of Customer Experience, Vhi Healthcare 

    “We partnered with Graphite to help us better understand these essential elements of the HCP onboarding process, leading to a complete change of the registration process, and furthermore a change in the registration process at a global scale. Apart from other great insights and clear action points, it’s been, without a doubt, a key investment as it has now enriched our user experience.” – Maria Nieves Alvarado, Associate Director, Omnichannel Marketing Excellence, Astellas 

    “Working with Graphite has given us a deeper understanding on how we can develop our future strategy and ensure that users of the services have a positive experience and want to come back to the platform to improve their health and wellbeing.” – Ian Reddington, Programme Manager – Digital Lead Diabetes, NHS North West London

    Company Details

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     Latest Content from  Graphite Digital 

    How user research will help you create better digital products, whatever stage you’re at

    User research provides valuable insight that will help you create better digital products and services, whatever stage you’re at.

    Advancing digital engagement in pharma and healthcare: 2024 focus areas

    6 areas for pharma and healthcare organisations to focus efforts in 2024 to drive better digital engagement amongst patients, HCPs and other users

    Building trust with HCPs: 6 takeaways from our industry webinar

    Key takeaways from the perspectives of industry experts across medical, commercial and digital on the issue of trust in pharma and how this impacts HCP engagement.

    Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital

    Based on research with HCPs in the UK, USA and France, Graphite Digital’s latest whitepaper sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising...

    What are design systems and how can they help you elevate your digital products?

    Design Systems aren’t new, but the potential to utilise them to improve the way in which teams produce digital products is still untapped for many in the pharmaceutical and healthcare...

    The impact of mindset on digital product success: Download our new whitepaper

    Six months on from releasing our research report, we reflect on the themes raised and offer practical advice on how contradictions can be overcome to enable digital success in pharma...

    Demonstrating the value of UX research in pharma and healthcare

    Demonstrating the value of UX research in pharma and healthcare can be difficult. Here, Graphite's Senior Clinical UX Researcher, Jack Burton, explains the importance of user research within the digital...

    Overcoming challenges in digital pharma to get to launch quicker

    We take a look at why it can take pharma businesses so long to get their digital products into the hands of patients or HCPs, and what can be done...

    The Contradiction Conundrum: New digital pharma report

    New research, based on the views of 450 pharma professionals, reveals contradictions in how pharma organisations are approaching their digital products and strategies.