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    • 12 Connected Health

    December 15, 2015 | Connected, Insights, Pharma, Strategy, healthcare, healthcare communications, opportunities, targeted, technology, wearables 

    Seizing the opportunities in a new era of care

    In recent decades, emerging technologies have repeatedly forced smart companies to answer the question: what’s new here and what’s our strategy now? It happened in the mid-90s as the Internet took off, in the mid-2000s as online video and social media went mainstream, and then again with the rise of smartphones and mobile devices in 2008.

    Today, smart pharma companies should be asking that same question about another major development: Connected Health. This combination of technology, circumstance, and mindset has the potential to transform a sector of the economy worth $2.8 trillion1 in the United States alone. The transformation will certainly involve established incumbents in the healthcare market, especially pharma companies, device and equipment manufacturers, healthcare providers, and insurers. It will also draw new entrants who will be eager to create new services and identify ways to reduce costs. Having little or no experience in healthcare may well give these new entrants an advantage—they will see the market with fresh eyes, allowing them to come up with innovative ways to create value.

    This content was provided by Havas Lynx

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