Pharmafile Logo

08 UX: Pushing the right buttons

Unlocking better outcomes in healthcare with UX

We all strive to deliver the best possible outcomes for patients, doctors and pharma personnel. We invest extensively in providing them with support programmes, informative materials and sales aids so that they can live their lives and do their jobs to the best of their ability. We utilise a range of channels – online, offline, mobile – to ensure our products and services are within easy reach of the appropriate users. But are we doing enough to drive great experiences in the spaces we occupy?

This content was provided by Havas Lynx

Documents for download:

Company Details

 Latest Content from  Havas Lynx 

SWITCHED ONcology Patient Experience Focus Group Highlights

On 22nd February we held our patient experience focus group, which brought together patients, doctors and industry advocates to discuss the changing landscape and challenges facing cancer care today. "We...

SWITCHED ONcology

We bring together the experts. The patients. The scientists. The technologists. The creatives. We unite powerful insights to make science mean something real. We are stronger together. We are Switched...

18 SWITCHED ONcology: The Big Communication

Matching unprecedented clinical advances in immuno-oncology with transformative communication

17 In Search of the Invisible Army

The caregivers' story

16 Generation Now

The impact of the millennial healthcare professional on our world

Healthcare Heroes – The Passion Project by Havas Lynx

The Havas Lynx group are incredibly proud to launch ’Healthcare Heroes, the passion project.’ This campaign shares inspirational stories from doctors, nurses, patients, pioneers, and entrepreneurs, who are all dedicated...

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

12 Connected Health

Seizing the opportunities in a new era of care

11 Smiles That Save Lives

Making happier, healthier patients

10 Remapping the Market

Does pharma's global model need a shake up?