Pharmafile Logo

Centering Caregivers

How Pharma can (and why they should) help bring caregivers to the forefront

By now, we’re all (hopefully) getting accustomed to the concept of “patient-centricity.” However, another commonly overlooked but equally important group of healthcare stakeholders is caregivers. These are people–mostly women–who dedicate themselves to supporting the patient throughout their disease or treatment journey. They also have strong purchase power; in fact, more than half of patients reportedly rely on caregivers to make healthcare decisions for them…

To learn more about how Pharma can (and why they should) help bring caregivers to the forefront, continue reading at https://www.impetusdigital.com/2022/10/11/centering-caregivers/

This content was provided by Impetus Digital

Company Details

 Latest Content from  Impetus Digital 

Reimagining Healthcare Through Integrated Digital Health Empowerment

Yianni Serpanos, Founder & CEO of HealthTechX, discusses a variety of topics, including how COVID-19 has affected the uptake of telehealth among allied health professionals in Australia and worldwide. Yianni also…

Top 10 Tips for “Virtualizing” In-person Meetings

With over 11 years of experience in virtualizing meetings in the life science industry, Impetus Digital has a wealth of experience and knowledge to share.

Using Health IT to Improve the Healthcare System

Scott Arrol, Chief Executive Officer at New Zealand Health IT, discusses the roles of interoperability, connected health, and digital identity in enabling a healthier population. We also explore how NZHIT and…

Unleashing the Potential of Multichannel Digital Strategies in Healthcare

Christine Jacob, Founder and Managing Director of Digi-Bridges, talks about the future of mobile and digital health, including exciting technologies such as VR and AR. We also touch on a wide variety…

Virtual Hackathon on Healthcare Innovation: a Customer Story

How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual “hackathon,” with spectacular results.

Artificial Intelligence in Digital Therapeutics

Leo Grady, CEO of Paige.AI uncovers what it has been like being a pioneer in the digital therapeutic space and the many challenges that come with bringing AI technology to market….

Virtual Reality in Medicine and Clinical Research

In the latest episode of Impetus Digital’s Fireside Chat, I sit down with Ville Leppälä, Vertical Lead, Research and Medical, at Varjo. We discuss the potential applications of virtual reality, augmented…

Potential Benefits and Dangers of Big Data Analytics

In this episode of Impetus Digital’s Fireside Chat, I sit down with Brenda McPhail from the Canadian Civil Liberties Association. We talk about a myriad of different subjects related to…

VR/AR Applications for Training and Healthcare

In the latest episode of Impetus Digital’s Fireside Chat, I sit down with Mike Waldron, who is the CEO and Co-Founder of Propel VR. We discuss how virtual reality (VR)…

Changing and Sustaining Lifestyle Habits with Digital Therapeutics

In this fireside chat, Natalie Yeadon sat down with Jeffrey Ruby, Founder & CEO of Newtopia and discussed how a combination of genetic testing, personality-matched coaching, and smart technology can…