Create Long-lasting KOL Relationships, benefits of virtual advisory boards
October 26, 2023 | Advisory board, Build KOL partnership, DOL, HCP, HCP relationships, Hybrid meetings, Impetus Digital, KOL, KOL relationships, MSL, MSL relationships, Online advisory board, VAB, Virtual advisory board, advisory board tips, digital advisory board
Here’s another top reason why virtual advisory boards are simply better than in-person and hybrid advisory boards.
#4. More Frequent Interactions and Long-lasting KOL Relationships
Another important benefit of online advisory boards is that they allow much more frequent interactions for the same cost as a yearly in-person meeting. By conducting an advisory board touchpoint every couple of months instead of annually, you ensure ongoing interactions and continuously evolving relationships with your KOLs. In turn, you receive a steady stream of high-quality insights over time and build authentic partnerships with these key stakeholders in the process. With closer relationships come trust, honesty, and openness–things that every brand team should strive for in their KOL relationships.
More frequent touchpoint activities are especially useful when dealing with the quickly changing competitive landscape or newly published data. Issues do not normally arise overnight nor are they solved overnight. Ongoing touchpoints allow for rumination of data and timely problem-solving, and the collection of insights occurs in more easily digestible segments. Consequently, this builds a logical story flow that results in better long-term cognition and higher behavioral impact.
To learn more about this and other great benefits of virtual advisory boards, check out our blog https://www.impetusdigital.com/2021/09/17/top-10-benefits-of-virtual-advisory-boards/
Interested in learning how we can help you engage your advisors, HCPs, patients, and stakeholders with expertly executed virtual meetings and programs? Visit us at www.impetusdigital.com or talk to one of our amazing team members via https://meetwithimpetus.com/
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