Global Marketing, Technology, and Innovation
December 16, 2021 | Data, Impetus Digital, Jim Lefevere, Natalie Yeadon, Pharma marketing, Roche, augmented reality, data ownership, data privacy, digital marketing, team dynamics, telemedicine, virtual reality, virtualization, workflow
Jim Lefevere, Director of Global Marketing Services at Roche, discusses the changes in digital marketing strategies, workflow, team dynamics, and required skill sets among Pharma teams brought on by COVID-19. He also touches on the slow but quickly accelerating virtualization of the healthcare industry. Especially, he focuses on technologies such as telemedicine and virtual sales rep visits during COVID-19 and how this will look like in the future. Finally, Jim gives his insights on the current and future states of data privacy and ownership, AR/VR technology, and more.
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