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- PMLiVE

KOL Ambassador Program & Podcast Creation: A Customer Story

August 8, 2022 | Customer story, KOL Engagement, Online co-creation, Podcast creation, Virtual collaboration, ambassador program 

Leveraging Impetus Digital’s best-in-class synchronous (real-time) and asynchronous (over-time, anytime) tools, our client facilitated a virtual ambassador program with three oncologist key opinion leaders (KOLs) from South Korea.

The client’s main objectives were to:

  1. Engage oncologist KOLs from across South Korea as faculty (“Ambassadors”) to attend an upcoming international medical conference and summarize key abstracts that would be of special interest to Korean health care providers.
  2. Create multiple outputs, including video vignettes, a podcast episode, a slide deck summary, and an infographic-style digital handout.
  3. Share the various outputs with a wider audience via an Online Resource Center as part of a large-scale learning program for oncologists.
  4. Foster clinical data knowledge-sharing and professional networking among Korean oncologists via an Online Community Board.

To learn more about our client’s approach and the outcomes of this project, access the full customer story here.

This content was provided by Impetus Digital

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- PMLiVE

Impetus Digital

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