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New Playbook Alert: Virtual Patient Engagement

Authentic patient engagement and insight-gathering are becoming must-haves in Pharma. However, multiple obstacles remain before patient-centricity becomes more than a buzzword. In our latest playbook, we take a deep dive into the top barriers preventing cross-functional teams from wholeheartedly adopting patient-centric practices, along with how to overcome these obstacles. We also provide step-by-step solutions and multiple comprehensive examples of how virtual tools can be leveraged to seamlessly engage diverse patients and patient advocates across the product lifecycle.

Access the playbook here.

This content was provided by Impetus Digital

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