Ten ways to start (or continue) your patient engagement journey
October 16, 2023 | Data reviews, Patient Support Programs, Patient-centricity, Virtual advisory boards, clinical trials, patient advocacy, patient engagement
Here are 10 easy approaches Pharma teams can take when starting (or continuing) their patient engagement journey!
It has been many years since “patient-centricity” first started being thrown around by life science companies. However, it’s only recently that most companies are actually starting to prioritize patient engagement. The act of directly engaging with patients and patient advocates has quickly shifted from an occasional nice-to-have to a must-have if brands want to stay competitive in the increasingly crowded marketplace.
Although more Pharma teams are realizing the benefits of engaging patients early and often, it remains a foreign concept for many; just knowing where to start can feel overwhelming.
With that in mind, here are 10 easy approaches Pharma teams can take when starting (or continuing) their patient engagement journey!
1. Patient Insight-gathering
Patient advisory boards and other insight-gathering programs are quickly gaining popularity, and for good reason. Longitudinal patient advisory boards are instrumental in building sustained Pharma-patient relationships. You are likely already doing the exact same thing with healthcare provider (HCP) advisors already; adding a parallel patient advisory board will not only give a more holistic image but also ensure that the patient voice is actively listened to.
It is important to note that patient advisors typically have even less ability to travel than HCPs; in addition to potential work or family commitments, they may spend a lot of time in clinics for treatment or clinical trials. Prioritizing their convenience, a fully virtual approach is usually preferred. Especially, asynchronous (over time, anytime) virtual insight-gathering offers not just superior flexibility and convenience, but also the ability to anonymize patients and/or use blinded question types to reinforce privacy and compliance.
2. Patient Value Mapping
This content was provided by Impetus Digital
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