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- PMLiVE

Virtual Product Launch Planning & Preparation: A Customer Story

March 14, 2022 | Customer story, Pre-launch planning, Product Launch, Virtual collaboration, cardiology 

For this Pre-Product Launch Longitudinal Expert Engagement Plan™ (LEEP™), our client leveraged Impetus Digital’s cutting-edge virtual tools, comprehensive online platform, and White-Glove™ digital and strategic services to engage a group of cardiologists over a one-year period.

The client’s main objectives were to:

– Get a better understanding of the current market landscape for lipid-lowering agents in Japan.
– Get input on recent study data, including the key takeaways, strengths, and weaknesses of the studies.
– Understand the disease journey of patients with high cholesterol in the advisors’ centers.
– Get early feedback on positioning, messaging, and materials prior to their product launch.

To learn more about our client’s approach and the outcomes of this project, access the full customer story at https://www.impetusdigital.com/2022/01/19/virtual-product-launch-planning-preparation-a-customer-story/

This content was provided by Impetus Digital

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- PMLiVE

Impetus Digital

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