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    • Impetus Digital

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    Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education to life science companies from around the globe since 2008.

    The HIPAA- and GDPR-compliant Impetus InSite Platform® allows for sustained healthcare stakeholder communication, collaboration, education, and insight synthesis longitudinally.

    Impetus Digital works with life science teams across all functions, in all therapeutic areas, along the continuum of brand life cycles. We also partner with select agencies and clinical research organizations.

    TOOLS:

    The Impetus InSite Platform® comprises a myriad of cutting-edge digital collaboration tools, including:

    • InSite Exchange™ – our popular asynchronous, but highly interactive, discussion forum
    • InSite Surveyor™ – a survey tool that lets clients ask blinded rating, ranking, multiple-choice, or short-answer questions
    • InSite Annotator™ – an easy-to-use annotation tool that removes issues with version control or track changes
    • InSite Selector™ – an interactive drag-and-drop tool that lets participants easily build slide decks of rank messages
    • InSite Rater™ – an interactive widget that allows a visual approach to rating questions
    • InSite Sailing™ – a virtual and customizable version of our popular live workshop activity “sails and anchors”
    • Case studies – Accumulate case studies for educational purposes or determine the role of your product in different patient populations and situations
    • Online debates – our “great debate” tool is ideas for discussing controversial topics and seeing things from both sides of an argument
    • “Six thinking hats” – an effective tool for in-depth problem-solving
    • Interactive web meetings
    • Webcasts & training

    Our best-in-class technology and services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

    Please visit our website www.impetusdigital.com for more information, use cases, and case studies.

    Impetus Digital, WaterPark Place, 20 Bay Street, 11th Floor, Toronto, Ontario, M5J 2N8, Canada

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    • Virtual and in-person advisory boards, working groups, and steering committees
    • Publication planning and development
    • Execution of virtual medical education, training, and other learning activities
    • Patient journey mapping
    • Treatment pathway profiling
    • Virtual journal clubs
    • Co-creation of scientific, regulatory, educational, and promotional materials
    • Strategic, logistic, and technical support
    • Stakeholder management
    • Content development
    • Medical writing
    • Event management
    • Virtual event planning
    • Grant review programs
    • Grant development programs
    • Social media engagement content development
    • Conference engagement programs
    • Clinical trial collaboration and communication
    • And more!

    The Future of MSL Training – How Digital Technologies Are Shaping Success

    Discover how pharmaceutical companies are using asynchronous platforms and microlearning to eliminate geographical barriers, track performance, and achieve cost-effective, consistent training for global teams.

    Learn the golden standard for omnichannel strategies!

    Tired of a fragmented omnichannel strategy that falls short of its promise? Join our free webinar to learn how to eliminate silos and turn fragmented data into actionable insights. Register...

    Your Blueprint for Flawless Pharma Omnichannel

    Learn how to eliminate silos, transform data into actionable insights, and drive unparalleled efficiency across your key initiatives. Secure your spot in our free webinar, exclusive for life science professionals!

    Enhancing Medical Education through Gamification and Innovative Technologies

    One innovative approach that has gained traction in recent years is gamification—the integration of game elements such as points, leaderboards, and interactive elements into learning activities. Understanding gamification’s role in...

    NEW Pharma-exclusive Webinar: From Fragmented to Flawless, A Blueprint for Unified Omnichannel in Pharma

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    New Webinar: Supercharge Pharma Med Ed with AI

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    Impetus Digital: now offering carbon-neutral live meeting support

    Impetus Digital was promoted to the Aclymate Silver Tier for their efforts in crafting carbon-neutral virtual and live meetings for life science companies.

    New Webinar: The AI-Driven Future of Medical Education for Pharma

    Imagine MedEd that thinks, adapts, and delivers unprecedented insights. Better yet, experience if for yourself in our upcoming pharma-exclusive webinar, "Unlocking Brainpower: The AI-Driven Future of Medical Education for Pharma."...

    Next-gen Medical Education Technologies to Keep an Eye on in 2025

    Dive into 2025's cutting-edge medical education technologies like immersive training, interactive data visualization, and microlearning. Discover how to boost engagement and drive real HCP impact.

    Beyond Engagement: Creating Medical Education with Measurable Results

    Want to truly engage and educate HCPs? Learn to avoid costly mistakes and be at the forefront of learning by creating a dynamic platform that captures their attention and drives...

    ALL PRESS RELEASES

    Top 10 Medical Education Trends of 2024

    Discover the top 10 trends revolutionizing medical education, from VR and gamification to microlearning and AI, making learning more personalized, interactive, and effective. Read the full article to explore how...

    Sustainable Meetings Best Practices Infographic

    Learn how virtual meetings reduce environmental impact and save costs while maintaining high-quality engagement. Perfect for professionals seeking eco-friendly solutions.

    Navigating the rapidly changing oncology treatment landscape: how digital tools can help

    With rapid growth comes growing pains...

    Clinical Trial Protocol Conceptualization: A Customer Story

    To set their Phase II clinical trial of a novel anti-cancer compound up for success, our client sought early multidisciplinary insights on current unmet needs, as well as feedback on their preclinical...

    In-person, hybrid, or digital? State of Pharma meetings and events in 2024

    We’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put the idea of in-person meetings being superior to rest.

    Patient Advocate Engagement: A Customer Story

    Learn how our client executed a series of 3 virtual touchpoints with 5 rare disease patient advocates to:- Develop a better understanding of the current treatment landscape and lived patient...

    Trends in Virtual Collaboration

    Join us for a look at the top-5 emerging virtual collaboration trends...

    On a journey to diverse, inclusive, and more efficient rare disease trials

    Although orphan drugs represent a sizeable portion of new drug approvals, most rare diseases still lack effective treatment. Even more so than for other conditions, rare disease management contains large care...

    Clinical Trials Investigator and Patient Engagement Planning: A Customer Story

    In the early lead-up to our client’s multi-center Rare Disease Phase 3 Clinical Trial, they first conducted an internal engagement planning Longitudinal Expert Engagement Plan™ (LEEP™) to conduct an informal...

    New Playbook Alert: Virtual Patient Engagement

    Authentic patient engagement and insight-gathering are becoming must-haves in Pharma. However, multiple obstacles remain before patient-centricity becomes more than a buzzword. In our latest playbook, we take a deep dive...

    ALL WHITE PAPERS

    Leveraging Data, Technology & Expertise to Solve Problems & Transform Healthcare

    Tushar Pant, Consulting Executive in Healthcare at IBM, discusses how technology is transforming healthcare. Among many other things, we explore how IBM is working to improve the healthcare industry in Canada,...

    Reimagining Healthcare Through Integrated Digital Health Empowerment

    Yianni Serpanos, Founder & CEO of HealthTechX, discusses a variety of topics, including how COVID-19 has affected the uptake of telehealth among allied health professionals in Australia and worldwide. Yianni also...

    Using Health IT to Improve the Healthcare System

    Scott Arrol, Chief Executive Officer at New Zealand Health IT, discusses the roles of interoperability, connected health, and digital identity in enabling a healthier population. We also explore how NZHIT and...

    Unleashing the Potential of Multichannel Digital Strategies in Healthcare

    Christine Jacob, Founder and Managing Director of Digi-Bridges, talks about the future of mobile and digital health, including exciting technologies such as VR and AR. We also touch on a wide variety...

    Artificial Intelligence in Digital Therapeutics

    Leo Grady, CEO of Paige.AI uncovers what it has been like being a pioneer in the digital therapeutic space and the many challenges that come with bringing AI technology to market....

    Virtual Reality in Medicine and Clinical Research

    In the latest episode of Impetus Digital's Fireside Chat, I sit down with Ville Leppälä, Vertical Lead, Research and Medical, at Varjo. We discuss the potential applications of virtual reality, augmented...

    Potential Benefits and Dangers of Big Data Analytics

    In this episode of Impetus Digital's Fireside Chat, I sit down with Brenda McPhail from the Canadian Civil Liberties Association. We talk about a myriad of different subjects related to...

    VR/AR Applications for Training and Healthcare

    In the latest episode of Impetus Digital's Fireside Chat, I sit down with Mike Waldron, who is the CEO and Co-Founder of Propel VR. We discuss how virtual reality (VR)...

    Changing and Sustaining Lifestyle Habits with Digital Therapeutics

    In this fireside chat, Natalie Yeadon sat down with Jeffrey Ruby, Founder & CEO of Newtopia and discussed how a combination of genetic testing, personality-matched coaching, and smart technology can...

    The Uptake of Digital Technologies in Healthcare

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    ALL VIDEOS AND PODCASTS

    Natalie Yeadon

    Natalie Yeadon
    Co-owner/Managing Director
    nyeadon@impetusdigital.com
    Linkedin Profile

    Janice Smith

    Janice Smith
    Co-owner/Managing Director
    janice@impetusdigital.com
    Linkedin Profile

    Company Details

    - PMLiVE

    Email
    Website

     Latest Content from  Impetus Digital 

    The Future of MSL Training – How Digital Technologies Are Shaping Success

    Discover how pharmaceutical companies are using asynchronous platforms and microlearning to eliminate geographical barriers, track performance, and achieve cost-effective, consistent training for global teams.

    Learn the golden standard for omnichannel strategies!

    Tired of a fragmented omnichannel strategy that falls short of its promise? Join our free webinar to learn how to eliminate silos and turn fragmented data into actionable insights. Register...

    Your Blueprint for Flawless Pharma Omnichannel

    Learn how to eliminate silos, transform data into actionable insights, and drive unparalleled efficiency across your key initiatives. Secure your spot in our free webinar, exclusive for life science professionals!

    Build a KOL Community Virtually – Engaging Your Advisors Creatively

    Go beyond formal meetings! Discover a creative way to build a virtual KOL community through ongoing discussion forums. Facilitate peer-to-peer best practice sharing and foster authentic, sustained relationships with your...

    Streamline Clinical Trial Collaboration – Engaging Your Advisors Creatively

    Boost efficiency in clinical operations! Learn a creative way to enhance communication between teams at different sites and streamline the development of study protocols, support materials, and journal submissions.

    Enhancing Medical Education through Gamification and Innovative Technologies

    One innovative approach that has gained traction in recent years is gamification—the integration of game elements such as points, leaderboards, and interactive elements into learning activities. Understanding gamification’s role in...

    NEW Pharma-exclusive Webinar: From Fragmented to Flawless, A Blueprint for Unified Omnichannel in Pharma

    Tired of a fragmented omnichannel strategy that falls short of its promise? Join our free webinar on Oct 28 & 29 to get the blueprint for a truly unified and...

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    Boost internal effectiveness! Learn a creative way to use virtual advisory boards to facilitate best practice-sharing with sales representatives and knowledge-sharing with MSLs. This is the key to aligning your...

    New Webinar: Supercharge Pharma Med Ed with AI

    Unlock the power of AI to transform pharma medical education, training, and critical insight gathering. Discover how next-gen AI tech such as AI Avatars, enable hyper-realistic training, enhance engagement, and...

    Impetus Digital: now offering carbon-neutral live meeting support

    Impetus Digital was promoted to the Aclymate Silver Tier for their efforts in crafting carbon-neutral virtual and live meetings for life science companies.