Pharmafile Logo

Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact

April 13, 2026 |  

Discover how AI, analytics and real-world data are reshaping Medical Affairs.

- PMLiVE

Explore how AI, advanced analytics, and expanding access to real-world data are transforming Medical Affairs into a more influential strategic function. This webinar, presented in partnership with the Medical Affairs Professional Society (MAPS), features Lori Klein, Partner and Medical & Scientific Affairs Practice Lead at Inizio Ignite, Putnam, leading a panel discussion with Nikheel Kolatkar, MD, MPH, Vice President, US Medical at Genentech, Sonal Bhatia, MD, MSc, Former Chief Medical Officer, and Carl de Luca Ph.D., Director of Medical Insights & Analytics, Medical Affairs Oncology, Regeneron Pharmaceuticals Inc.

Watch the recording here.

This content was provided by Inizio

Company Details

 Latest Content from  Inizio 

Pharma Market Research Conference, 2018

We are delighted to be presenting and exhibiting at PMRC, 14-15 February in Newark, NJ.

Out of the shadows: Mental health in the Asia Pacific region

In the first of a series of articles exploring mental health in emerging markets we take an in-depth look at the situation in Asia

Research Partnership has published a new patient Living with Atopic Dermatitis (US) report

Living with Atopic Dermatitis (AD) is a report based on a new study conducted amongst adult sufferers and parents of child sufferers. The report consists of 45-minute quantitative and 30-minute qualitative...

Research Partnership has published a new patient Living with Psoriasis (EU) report

Living with Psoriasis is a report based on a new study conducted in the main 5EU markets and Belgium and the Netherlands (reports can be purchased for either 5EU or 7EU)....

New opportunities in emerging markets

Published in Pharma Exec January 2018 by Rachel Howard

Webinar: Portfolio tracking for success

Thursday 18th January 2018 11:00 EST / 16:00 GMT / 17:00 CEST

20 questions: Round-up video

As it's our 20th year anniversary, we invited our employees to play our version of 20 questions throughout the year - this month we have created a final round-up video showcasing some...

Patient centricity: Reality or rhetoric?

Everybody is talking about patient centricity, but what does it mean for those involved in market research, insights and business intelligence?

Review of Disease Promotion Campaign using Facial Analysis

Our client had developed a visual and emotion-invoking, online disease awareness campaign aimed at challenging physicians’ current perceptions of treatment. Research was required to understand physicians’ reactions to the campaign...

Emotional Recognition using Facial Analysis

Do you have a poker face or does your expression give you away?  According to psychologists, a lot of emotional information can be drawn from our facial expressions, which is...