Pharmafile Logo
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • - PMLiVE
  • Communiqué 53 Cover Image

Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact

April 13, 2026 |  

Discover how AI, analytics and real-world data are reshaping Medical Affairs.

- PMLiVE

Explore how AI, advanced analytics, and expanding access to real-world data are transforming Medical Affairs into a more influential strategic function. This webinar, presented in partnership with the Medical Affairs Professional Society (MAPS), features Lori Klein, Partner and Medical & Scientific Affairs Practice Lead at Inizio Ignite, Putnam, leading a panel discussion with Nikheel Kolatkar, MD, MPH, Vice President, US Medical at Genentech, Sonal Bhatia, MD, MSc, Former Chief Medical Officer, and Carl de Luca Ph.D., Director of Medical Insights & Analytics, Medical Affairs Oncology, Regeneron Pharmaceuticals Inc.

Watch the recording here.

This content was provided by Inizio

Company Details

- PMLiVE

Inizio

Email
Website

 Latest Content from  Inizio 

Infographic: HCV EU

Research findings from our Therapy HCV study shows that 28% of HCV patients in the EU are infected by sharing needles or drug equipment.Our latest market snapshot offers an introduction...

Taiwan: Exploring the Healthcare Opportunity in this Singular “Hybrid” Market

Published in eyeforpharma February 2016 by Rachel Howard

Gaining deeper insights within a hard to reach audience

Often a short research study isn’t sufficient to get the level of insights and understanding that you require, especially when working with a hard to reach target audience.It can also...

Living with RA Report

Living with Rheumatoid Arthritis 2016 is a new syndicated report which offers low-cost, high-value quantitative insight into patient attitudes and behaviour.

Heather Desmet appointed new Head of Living With

We are delighted to welcome Heather Desmet as Head of Living With at the company’s London headquarters.

Webinar Recording: The Art of Storytelling in Pharma Market Research

Effectively communicating research insights is a major focus for today’s market researcher, particularly in global healthcare. It’s not enough now just to present the research evidence. We must tell the...

Video: Conducting mobile conference research

Our digital expert, Director John Branston explores how a mobile approach offers a better way of evaluating the impact of your conference presence

Free Thinking: From promise to practice: immuno-oncology in action

Our latest Free Thinking white paper series explores what the global outlook is like for new immunotherapy products and asks key opinion leaders and payers how they’re faring both clinically...

Video: Syndicated patient record data

Track the global market in real time

Video: Patient level prescribing decisions

Quantitative Director Duncan Munro explores the benefits of using patient level prescribing decisions.There is no “one size fits all” approach to conducting demand assessments. The best studies utilise a methodology...