Preparing for ASH 2025: Pharma’s role in hematology innovation
November 11, 2025 | American Society of Hematology
As the global hematology community prepares for the 67th ASH® Annual Meeting and Exposition, Inizio experts share their perspectives on what’s driving the field forward – and how pharma companies can turn scientific complexity into strategic clarity and meaningful impact.
Embracing complexity in hematology
As hematology continues to evolve, so too does the opportunity for pharma to lead with precision and purpose. The 2025 ASH® Annual Meeting will spotlight that evolution – showcasing advances across cell therapies, bispecifics, and immune effector cell therapies that are redefining standards of care.
For Inizio experts Steve Hill (Senior Scientific Director, Ashfield MedComms), Peter Simon (VP, Scientific Services, Nucleus Global), and Mario Monella (VP, Medical and Scientific Services, Inizio Medical), leadership in this fast-changing field means embracing complexity – uniting deep scientific expertise, strategic insight, and seamless execution to help clients stay ahead of the science and deliver measurable impact.
Why oversimplification hurts strategy
When it comes to hematology, the conversation starts with complexity. The field encompasses a vast array of diseases, mechanisms, and modalities – from myeloma and lymphoma to rare non-malignant conditions – each with its own scientific and strategic challenges.
“We can’t talk about ‘hematology’ as an entity,” says Steve Hill, Senior Scientific Director. “Each of the hematologic cancers and other diseases covered at ASH requires a bespoke understanding of the complexities of treatment across different settings, as well as the critical mechanisms of action associated with a diverse array of agents – for example, the wide range of therapeutic options, approaches, and targets seen across hematologic malignancies such as multiple myeloma, the lymphomas, and the leukemias – all of which are associated with different drivers and treatment challenges.”
Peter Simon agrees that the real value lies in helping clients navigate complexity to deliver meaningful solutions.
“That’s where Inizio comes in. We digest it all and provide personalized solutions for our clients.”
The value of scientific partnerships
For Inizio’s hematology experts, partnership is a differentiator. The team’s long-term relationships with clients and KOLs – coupled with deep institutional knowledge – enable agile, informed decision-making in a fast-moving field.
“We’re often a long-term partner for the client,” says Peter Simon. “Clients rotate through, leaving Inizio with the most institutional knowledge. That enables us to review information and make the most informed recommendations. We’re also often the closest to the KOLs and able to facilitate meaningful interactions.”
From scientific communications to strategy and publication planning, this expertise underpins how Inizio supports pharma through the full product lifecycle.
“The breadth of our team enables us to quickly turn around projects – MSL decks, advisory board slides, or reports – and deliver success despite tight timelines,” adds Peter.
Turning data into strategic clarity
Hematology is a field defined by innovation – and complexity. For Inizio, the challenge is helping clients translate data into clarity and strategy.
“Key expertise is a broad understanding of the therapy area, which is now extremely complex,” explains Steve Hill. “It’s essential to be able to provide strategic support that helps clients not just respond to data, but anticipate what’s coming next.”
At ASH, that often means helping clients assess and act on information in real time.
“Medical Affairs teams need support gathering information for rapid assessment of new data and its potential impact,” notes Peter Simon. “Teams need to ingest all the information quickly and review or revise their next year’s strategy almost immediately.”
Mario Monella, who has spent much of his career in hematology and broader oncology, adds that ASH represents both scientific and reputational opportunity for pharma.
“ASH is the big event,” he says. “It’s not just about the science – it’s about demonstrating investment and leadership across your portfolio. For many companies, it’s where they showcase not only their data, but their commitment to patients and advancing the field.”
What to expect at the 2025 ASH® Annual Meeting
As new modalities reshape hematology – from CAR T to trispecifics and novel bispecifics – ASH 2025 will be a moment to reflect on how far the field has come, and where it’s heading next.
“In myeloma, there’ll be key data from emerging therapeutics and novel CAR T products,” says Steve Hill. “The scientific focus will be on personalization of therapy and sequencing, given the growing number of options and lines of treatment.”
For our expert at Inizio, that evolution underscores the importance of staying close to both science and strategy.
“Our strength lies in understanding hematology’s complexity – helping clients navigate evolving science and turn it into strategic clarity,” adds Steve.
Meet Inizio at the 2025 ASH® Annual Meeting
Ready to unlock clarity in hematology strategy?
Meet our experts at the 2025 ASH® Annual Meeting, booth 277, and see how Inizio transforms complexity into measurable impact.
Contact us now to schedule a meeting.
Powered by Intelligent Commercialization™
At the heart of this work is Intelligent Commercialization™ – connecting data, technology, and AI through an expert-driven, unified approach that empowers life sciences organizations to deliver measurable, data-driven impact at every stage of the hematology journey.
This content was provided by Inizio
Company Details
Latest Content from Inizio
Case Study: Qualitative research with payers in low and middle income countries
Our client wanted to understand in detail the usage decision drivers, triggers and processes for a high-cost innovative Acute Heart Failure (AHF) drug used in the acute emergency setting in...
Webinar – Immuno-oncology’s Evolution: Implications for Pharma Market Researchers
In association with PMGroup
Case study: Leveraging Market Research Data to Inform Healthcare Providers and the Community
Our client wanted to understand why uptake of HPV vaccination in the Asia-Pacific region was limited. In order to help increase uptake, they wanted to publish the market research findings...
Towards a culture of evaluation and evidence-based decision making in global health
Reflections on THET Conference 2016: Evidence, Effectiveness & Impact
Research Partnership has published a new Living with Ulcerative Colitis (UC) market report for 2016
Ulcerative Colitis (UC) is a progressive and debilitating disease which affects between 2.5 to 3 million people in Europe. Living with UC is a quantitative study conducted online amongst 325 patients, including...
The Internet of Things
Evolution from man to machine
Therapy Watch expands its oncology portfolio
This month Therapy Watch Oncology will be expanding its portfolio with the addition of Squamous Cell Carcinoma of the Head and Neck (SCCHN). Therapy Watch SCCHN is part of a wider portfolio...
Time for a new language for asthma?
Despite the global advances made in the treatment for asthma, many studies have shown that asthma remains uncontrolled for a large proportion of patients, when assessed according to international guidelines....
Evaluating the impact of your medical congress presence…more cost effectively
Organising a company’s presence, not just logistically, but in terms of delivering key information, data and messages, is a massive part of some people’s workload at this time of year....
Delivering multi-stakeholder patient journey insights in oncology with creative outputs and data visualisation
Two clients were co-developing a product and needed to understand the patient journey in two areas of oncology, in order to identify the leverage points where they could provide an...