Pharmafile Logo

Digital Opinion Leaders: The Role of Influencers in Medical Communications

There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how they influence HCP decision making.

This content was provided by IPG Health

Documents for download:

Company Details

 Latest Content from  IPG Health 

IPG Health expands Influencer ID marketing expertise into Europe

Strategic rollout will scale US success into key European markets, strengthening the network’s leadership of social media strategy in the health/pharma sector

Digital Opinion Leaders: The Role of Influencers in Medical Communications

There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...