A view from within #LucidLife
February 13, 2017 |
As we celebrate our 10 year anniversary, Joanne shares her #LucidLife journey
I took up residence at Lucid Towers in May 2008, having been attracted to the company for two main reasons. Firstly, the visionaries that are Jan and Dennis with their perpetual energy, enthusiasm and unique perspectives on medical education provision. Secondly, the opportunity to be part of something very small that was clearly going to grow into something very big!
The advent of a significant birthday is an opportunity for reflection, and so I’ve been considering the journey that Lucid and I have been on. Lucid has always adopted a unique approach to medical education. From the early days we ensured that the medical experts were positioned at the heart of programmes, with a clear focus on building the relationships between these HCPs and our clients over time, in contrast to the then common industry ‘transactional’ model. As Lucid’s client and therapy base has expanded and its reach extended from national to global, so too has its ambition grown. No longer is it acceptable to develop programmes that purely raise awareness and deliver messages to HCPs. The bar we now set ourselves is to drive real and enduring change in HCP behaviour to change patients’ lives: our Advanced Outcomes approach.
Another significant change has been the development of our digital capability in recent years. This has been instrumental in helping Lucid change clinical behaviour by identifying target audiences, driving effective and impactful delivery, and measuring outcomes with both HCPs and patients. It’s never been digital innovation for innovation’s sake, but always where we’re clear that digital intervention will enhance the impact of our programmes on clinical practice, and ultimately patient outcomes.
And what of my personal journey over the years? While I had no idea how long I would be with Lucid when I joined, I didn’t expect to still be here nine years later! I feel as committed to Lucid now as I did back in 2008 because I’m truly proud to be part of an organisation that has led the way in changing HCP behaviours and improving patient outcomes. I’ve been very fortunate to have collaborated with amazing clients and inspirational medical experts throughout this time, and in so doing have helped to change the lives of numerous people who live with IBD. I’ve also benefited from the investment and belief that Lucid has in me. Over the last year, I have been able to pursue my passion for the legal world by taking on a role where I can provide legal counsel and work towards attaining my postgraduate Masters degree in law.
To learn more about Lucid please visit http://www.lucid-group.co.uk/
This content was provided by Lucid Group Communications Limited
Company Details
Latest Content from Lucid Group Communications Limited
The Magic of Mindfulness
In support of World Mental Health Day, Lucid has been taking some time out for some mindful meditation and yoga. As Dr Amit Ray said, “Yoga means addition – addition…
Creating Magical Meetings – A Lucid Thirsty Thursday Session
This month’s Thirsty Thursday was hosted by Katherine Mantell, Managing Director of Leading Edge – part of the Lucid family of companies, and Phil Tyler from Media 1 productions. This…
Lucid’s Big Fat Charity Pub Quiz
Last week Lucid SPIRIT held the first ever Lucid Big Fat Charity Pub Quiz to raise money for our charity partner, Wycombe Homeless Connection (WHC).There were fabulous prizes to be…
Hannah – Celebrating Ten Magical Years at Lucid Group
Given that Lucid Group is only 11 years old itself, it’s a special occasion for the company to recognise significant Lucid anniversaries, especially for those with a decade of service…
It’s graduation day for Lucid’s inaugural intake of their Futures Academy
Lucid’s Futures Academy programme has come to an end for its inaugural set of graduates. The programme itself kick-started with an intensive 8-week training course back in October last year…
Lucid strengthens their medical writing team with new hires
Leading Edge, part of the Lucid Group family of companies, are set to create more magical programmes for their clients and patients by strengthening their talented medical writing team with…
Lucid limbers up for second annual sports day
Back for its second year running, yesterday Lucid held their annual sports day. This year, everyone got together with the goal to raise money for Wycombe Homeless Connection (WHC) –…
Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications
In this month’s Smart Thinking blog on PM.Live.com Amy Jackson, Editorial Director at Lucid Group discusses the need for ongoing professional development in strategic medical communications.Amy discusses how medical communications…
Making a Difference – The Future of Pharma
On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy,…
Lighthouse Medical Communications US makes the list of finalists for the 2018 PM360 Trailblalzer Awards
Lighthouse Medical Communications US, part of the award-winning Lucid Group of companies, is delighted to announce that their ACT on Anemia campaign, developed in collaboration with the American Kidney Fund,…