Pharmafile Logo

Changing behaviour: putting theory into practice

- PMLiVE
In the November issue of PME, Madeleine Tye (senior account manager at Lucid Group) discusses Lucid’s approach to medical education. Lucid employs the outcomes of research into behavioural science in an innovative, evidence-based framework called Advanced Outcomes® (AO). The framework is designed to drive measureable changes in HCP behaviour and improve outcomes for their patients.

Madeleine explains how the methodology is grounded in evidence-based psychology, which tells us that there are 14 barriers that influence the adoption of a new behaviour. Therefore, medical education that simply focuses on improving knowledge and skills is often not enough to help change clinical practice and improve patient outcomes. Madeleine reveals that it is only after applying the AO methodology that you uncover a deeper understanding of all the factors preventing the adoption of clinical best practice, and that this then facilitates the development of education that directly addresses these factors.

In fact, Lucid’s Advance Outcomes® approach has recently been shortlisted for a PMEA award in the innovation category.

You can learn more about how Madeleine has used Advance Outcomes® to help change HCP behaviour and advance clinical practice and outcomes for patients by reading the full article here. https://goo.gl/jgaWWe 

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Lucid celebrate big wins at PMEA 2015

Success for Lucid at PMEA 2015

Lucid invests in their Futures programme with a new hire

Lucid Group continues their expansion

Janus kinase inhibitors are amongst the most read abstracts at the American College of Rheumatology 2015

Rheumatologists eagerly await trial data for Janus kinase inhibitors

Making a difference to patients with IBD

Changing lives with medical education

Lucid Group showcases new KOL identification and mapping tool

Advancing Expert identification with digital new tool from Lucid Group

Lucid CEO discusses his inspiration and passion for changing patients’ lives

Changing patients' lives with innovative methodologies in medical education

Lucid Group starts new trend for CME in IBD education

A tailored educational event in IBD