Pharmafile Logo

Data Visualisation

July 18, 2018 |  

- PMLiVE
Last week’s Thirsty Thursday was all about data visualisation and was hosted by Katherine Mantell, Managing Director of Leading Edge – part of the Lucid family of companies.

Katherine started the session with two questions for all attending: what is data visualisation? And why do we need it?

Data visualisation is all about helping the viewer understand the significance of the data that is being presented: understanding the patterns, trends, correlations and context. It allows us to access large amounts of data in a way that’s easier to digest than more traditional formats. Further, the importance of the visual presentation of data has its basis in the way that we think. Approximately 65% of us are visual learners, and we tend to remember images more than the words we read.

After a thought-provoking introduction to the what’s and whys, the remainder of the session was devoted to inspiring the audience with new ways to present data. Special guests from Bluedog – a creative design and branding agency – presented some of their most recent works using data visualisation techniques – bringing this complex topic to life.

From infographics to GIFographics and interactivity, the audience was challenged, and imaginations stretched. At the end of the session, everyone left inspired, full of new ideas and concepts to bring to their teams and clients. Reflecting on the session, Katherine Mantell commented, “With so much clinical and real-world data available it can be difficult to find the nuances that can make a difference. Data visualisation can reduce the time and difficulty it takes to move from data to decision making – helping to improve patient outcomes more efficiently.”

Last week’s Thirsty Thursday session really quenched our thirst for knowledge, and continues to reflect Lucid’s pioneering and human-centric spirit. By constantly up-skilling and providing a dynamic learning environment we can foster innovation and create the magic needed to improve outcomes and transform lives. Bring on the next session!

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

#LucidLife is just about to get better with the move to Middlesex House

With only a few weeks to go Jan Steele, Lucid co-founder and COO discusses how the move to Middlesex House supports its commitment to making Lucid a great place to...

Lucid Group has four programmes shortlisted for PMEA 2019

Lucid is celebrating four of their programmes being shortlisted in four categories at this year's PMEAs

The heart of Lucid’s new HQ is under construction

With just 3 weeks until the move, the new kitchen and bar are being installed in Middlesex House.

Bluedog boosts its senior team with the appointment of its new Technical Director

Bluedog, a Lucid Group company, is set to create more magic for its clients with the appointment of Jonathan Andrew as its new technical director.Jonathan has a proven track record...

HealthCare21 experience the Lucid magic at its Engagement Day

Yesterday was a big step forward in the integration of HealthCare21 into Lucid Group.  Everyone from the HealthCare21 team attended the Engagement Day at Quarry House Mill, Macclesfield.The aim was to...

Lucid Group start the countdown to its big move

One month to go until Lucid Group moves into their new London Headquarters

Lucid Group increases footprint in UK, Asia Pacific and Middle East with the acquisition of HealthCare21

Lucid Group is delighted to announce its latest acquisition, welcoming colleagues from Healthcare consultancy HealthCare21 into its magic kingdom.Over the last twelve years, Lucid Group has become well known and...

Lucid Group Lucky Lunches prove a spellbinding hit this summer

Lucid Group Lucky Lunches have been running throughout the summer months, giving our teams the chance to network and connect outside of the office - as well as enjoying a...

Lucid’s Summer Fridays Shone

Lucid Group has been enjoying long weekends throughout the summer thanks to Summer Fridays, a concept introduced in line with Lucid’s agile working policy.Employees have been encouraged to spread their...

Celebrating Ten Magical Years with Clare Reynolds

Lucid loves to recognise and celebrate the magic people create for their clients, teams and patients. This month it was time to recognise the outstanding contribution that Clare Reynolds has...