Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Launch excellence

April 12, 2022 | Lucid Group, Medical Communications, Pharma, healthcare communications, launch 

- PMLiVE

In the April edition of PME, Cheryl Harrison Doyle, Global Asset Strategy Director at Lucid Group discusses the need to take a more considered, outcomes-led approach when launching new medicines today.

With a rapidly changing clinical, economic and regulatory environment, the launch of new products has catapulted the pharmaceutical industry into greater complexity and pressure than ever before. Historically, new asset launches have been a tale of two halves: a hit or miss. Between 2009 and 2017, 40% of worldwide drug launches failed to meet their 2-year sales forecasts, according to McKinsey & Company1. Taking into consideration the evolving environment, there has never been a greater need for new models to navigate the path of an asset to market.

Over the past 15 years, our clients have regularly come to us to help them execute their launch plans. Often the ask is around launch readiness and activation, with a focus on tactical execution. In this article, we discuss the need to get ahead of tactical planning and demonstrate the role of ‘pre-launch asset preparedness’, to ensure we maximise the potential of specialised medicines in this highly complex environment.

You can read the full article online here or download it so you can read it later here.

If you’re planning a launch and looking for some advice, get in touch! We’re hosting free launch-strategy clinics throughout May and June. Contact Cheryl Harrison Doyle or Clare Reynolds for more details.

cheryl.harrisondoyle@wearelucidgroup.com
07818 568882

clare.reynolds@wearelucidgroup.com
07501 989799

This content was provided by Lucid Group Communications Limited

Company Details

- PMLiVE

Lucid Group Communications Limited

Email
Website

 Latest Content from  Lucid Group Communications Limited 

Hannah – Celebrating Ten Magical Years at Lucid Group

Given that Lucid Group is only 11 years old itself, it’s a special occasion for the company to recognise significant Lucid anniversaries, especially for those with a decade of service...

It’s graduation day for Lucid’s inaugural intake of their Futures Academy

Lucid’s Futures Academy programme has come to an end for its inaugural set of graduates. The programme itself kick-started with an intensive 8-week training course back in October last year...

Lucid strengthens their medical writing team with new hires

Leading Edge, part of the Lucid Group family of companies, are set to create more magical programmes for their clients and patients by strengthening their talented medical writing team with...

Lucid limbers up for second annual sports day

Back for its second year running, yesterday Lucid held their annual sports day. This year, everyone got together with the goal to raise money for Wycombe Homeless Connection (WHC) –...

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

In this month’s Smart Thinking blog on PM.Live.com Amy Jackson, Editorial Director at Lucid Group discusses the need for ongoing professional development in strategic medical communications.Amy discusses how medical communications...

Making a Difference – The Future of Pharma

On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy,...

Lighthouse Medical Communications US makes the list of finalists for the 2018 PM360 Trailblalzer Awards

Lighthouse Medical Communications US, part of the award-winning Lucid Group of companies, is delighted to announce that their ACT on Anemia campaign, developed in collaboration with the American Kidney Fund,...

Pitch Perfect

What makes a perfect pitch? This week’s Thirsty Thursday – hosted by Louise Verrall, a managing director at Lucid Partners – was all about just that.Louise started her session with an involved...

Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference

Earlier this year the Lucid charity working group, Lucid SPIRIT, was founded. The entire Lucid family was immediately on board and all voted to choose Wycombe Homeless Connection (WHC) as their...

Lucid expands both UK and US operations with new hires

Lucid bolsters their client services and facilities teams and spread their magic across the globe with new hires. Cindy Miller joins the Lighthouse team as an Account Director in the...