Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • Making a difference together

    August 8, 2016 |  

    It was highlighted at the 2016 World Economic Forum that ‘good business’ now means more than financial success, with multiple stakeholders asking how business will benefit society. At Lucid, our vision is to deliver medical education that changes healthcare professional’s (HCPs) behaviour and so improves patients’ lives. All of our stakeholders – pharma partners, HCPs and the internal Lucid team – identify with and aspire to this vision.  

    Education that simply raises awareness of clinical care gaps through traditional methods, without changing behaviour, is no longer enough. Our pharma partners need to demonstrate return on investment: a measurable improvement in patients’ health. HCPs need to explore new ways to share and adopt best practice behaviour. Together, we are advancing the boundaries of medical education.  

    Lucid’s Advance Outcomes methodology includes identifying behaviour barriers and tailoring education to overcome these. This forward-thinking approach has been acknowledged by the industry. Most recently, Lucid was highly commended in the ‘Communications Consultancy of the Year’ category at the annual Communique Awards. While we are proud to be part of an award-winning agency, we are prouder of our vision to improve patients’ lives. But we don’t rest on our laurels. We challenge ourselves to continue to be at the forefront of this evolution in medical education, and strive to inspire all our stakeholders to take this exciting and worthwhile journey with us.

    You can read the full article published in the July / August PME here
    - PMLiVE

    This content was provided by Lucid Group Communications Limited

    Company Details

    - PMLiVE

    Lucid Group Communications Limited

    Email
    Website

     Latest Content from  Lucid Group Communications Limited 

    Lucid’s Big Fat Charity Pub Quiz

    Last week Lucid SPIRIT held the first ever Lucid Big Fat Charity Pub Quiz to raise money for our charity partner, Wycombe Homeless Connection (WHC).There were fabulous prizes to be...

    Hannah – Celebrating Ten Magical Years at Lucid Group

    Given that Lucid Group is only 11 years old itself, it’s a special occasion for the company to recognise significant Lucid anniversaries, especially for those with a decade of service...

    It’s graduation day for Lucid’s inaugural intake of their Futures Academy

    Lucid’s Futures Academy programme has come to an end for its inaugural set of graduates. The programme itself kick-started with an intensive 8-week training course back in October last year...

    Lucid strengthens their medical writing team with new hires

    Leading Edge, part of the Lucid Group family of companies, are set to create more magical programmes for their clients and patients by strengthening their talented medical writing team with...

    Lucid limbers up for second annual sports day

    Back for its second year running, yesterday Lucid held their annual sports day. This year, everyone got together with the goal to raise money for Wycombe Homeless Connection (WHC) –...

    Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

    In this month’s Smart Thinking blog on PM.Live.com Amy Jackson, Editorial Director at Lucid Group discusses the need for ongoing professional development in strategic medical communications.Amy discusses how medical communications...

    Making a Difference – The Future of Pharma

    On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy,...

    Lighthouse Medical Communications US makes the list of finalists for the 2018 PM360 Trailblalzer Awards

    Lighthouse Medical Communications US, part of the award-winning Lucid Group of companies, is delighted to announce that their ACT on Anemia campaign, developed in collaboration with the American Kidney Fund,...

    Pitch Perfect

    What makes a perfect pitch? This week’s Thirsty Thursday – hosted by Louise Verrall, a managing director at Lucid Partners – was all about just that.Louise started her session with an involved...

    Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference

    Earlier this year the Lucid charity working group, Lucid SPIRIT, was founded. The entire Lucid family was immediately on board and all voted to choose Wycombe Homeless Connection (WHC) as their...