Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • Making a difference together

    August 8, 2016 |  

    It was highlighted at the 2016 World Economic Forum that ‘good business’ now means more than financial success, with multiple stakeholders asking how business will benefit society. At Lucid, our vision is to deliver medical education that changes healthcare professional’s (HCPs) behaviour and so improves patients’ lives. All of our stakeholders – pharma partners, HCPs and the internal Lucid team – identify with and aspire to this vision.  

    Education that simply raises awareness of clinical care gaps through traditional methods, without changing behaviour, is no longer enough. Our pharma partners need to demonstrate return on investment: a measurable improvement in patients’ health. HCPs need to explore new ways to share and adopt best practice behaviour. Together, we are advancing the boundaries of medical education.  

    Lucid’s Advance Outcomes methodology includes identifying behaviour barriers and tailoring education to overcome these. This forward-thinking approach has been acknowledged by the industry. Most recently, Lucid was highly commended in the ‘Communications Consultancy of the Year’ category at the annual Communique Awards. While we are proud to be part of an award-winning agency, we are prouder of our vision to improve patients’ lives. But we don’t rest on our laurels. We challenge ourselves to continue to be at the forefront of this evolution in medical education, and strive to inspire all our stakeholders to take this exciting and worthwhile journey with us.

    You can read the full article published in the July / August PME here
    - PMLiVE

    This content was provided by Lucid Group Communications Limited

    Company Details

    - PMLiVE

    Lucid Group Communications Limited

    Email
    Website

     Latest Content from  Lucid Group Communications Limited 

    Louise Verrall from Lucid Group wins Communiqué 2016 Award for Emerging Leader in Healthcare Communications

    From her first degree to her current position as Business Unit Director, Louise has developed a passion for science, education, psychology and entrepreneurialism. She is driven to make a difference...

    Communiqué Awards 2016: Excellence in Communication of Survey or Market Research Data

    The winning programme - Treating beyond symptoms in IBD: The Steroid Assessment Tool. Our approach to medical education is really helping to improve patient outcomes and change lives.

    Lucid Group shines at the Communiqué Awards

    Lucid Group’s commitment to be a leader in medical education was recognised at the Communiqué Awards 2016 in London last night, where the agency received three awards, including being highly...

    Developing Medical Education That Advances Patient Outcomes

    As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific clinician behaviours is key to achieving measurable change in...

    Future-proofing with a comprehensive talent development strategy

    Lucid Group is an award-winning group of specialist medical education companies. Over the years, Lucid has developed a strong culture of empowerment, thought-leadership, entrepreneurship and passion to improve outcomes for...

    Lucid reach the shortlist for Communiqué 2016 in SIX categories

    Lucid Group are celebrating the news that for the first time they have been shortlisted in six different categories at this year’s Communiqué awards.  The categories are:Excellence in Communications of...

    Lucid Co-founder and COO discusses the changing landscape of healthcare communications

    In May’s issue, Jan Steele (Lucid co-founder and COO) talks to PME about the importance of demonstrating value with medical education via validated improvements in patient outcomes. Jan explains that...

    New talent blooms at Lucid Group

    Spring has most definitely sprung at Lucid Group as they welcome three new employees to their team. Laura Cunliffe joins as a Senior Account Manager at Leading Edge and will...

    The art of changing behaviour with virtual technology

    In April’s issue of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) explains how changing behaviour requires a combination of science and art. She outlines how the impact of...

    Lucid CEO discusses the importance of company culture

    In April’s Smart Thinking blog on pmlive.com, Dennis O’Brien (Lucid CEO) discusses company culture and how individual contribution is everything.Dennis explains that, despite organisations being obsessed with meeting financial targets every...