January 20, 2021 | Account Management, Careers, Lucid, Medical Communications
In NetworkPharma’s latest career guide for wannabe account managers, Tessa Rowland, Senior Account Executive, discusses her journey into the varied and fast-paced world of medical communications.

I graduated university with a BSc in pharmacology in 2017. Career-wise, I wanted a role that would combine my fascination for science and medicine with the opportunity to work in a people-oriented industry. I had completed an industrial year in pharmaceutical development, but my heart was looking for something beyond the lab. By chance, I happened upon an advert for an exciting-sounding graduate role at Lucid that started me on the path to a career in MedComms.
My introduction to MedComms was a whirlwind. It is a fast-paced industry, which offers great day-to-day variety. Advisory boards, key opinion leader mapping and expert-engagement strategies were alien to me at first, but the helpful and close-knit team at Lucid made me feel supported
and welcome right from the start. Before long, I was attending my first congress to assist with investigator meetings and interview filming.
I am now in my third year at Lucid, working as a senior account executive. I have delivered projects in all manner of therapy areas and have worked with a supportive team throughout, allowing me to learn about our industry and develop the skills to lead projects and pitches. What stands out for me about Lucid is the strong company culture. The patient is at the heart of everything we do, and the teams are truly committed to delivering solutions that make a difference, while being the most professional, driven and fun colleagues. Everyone is encouraged to voice their opinion, so there is always a wealth of ideas to tackle any problem.
We were as busy as ever during the unique year of 2020 and have fully embraced remote working. Much emphasis is placed on personal development at Lucid and I feel supported, even as a remote worker, to continue to develop within my role. We have delivered some of our most complex and time-limited projects as a fully remote team. MedComms can be a demanding industry at times, but our teams’ encouragement and motivation are tremendous, especially during the pandemic. There is always someone to talk to – we’re a very sociable bunch!
As I look to the future, I am drawn towards business and strategy development. Lucid offers the flexibility to direct your career within the company, and you are encouraged to put yourself forward for opportunities and projects that excite you. With their blessing, I am combining work with postgraduate study to make these goals a reality.
My advice for anyone considering a role in MedComms is to not just step into our world, but dive in. Our industry has so much to offer and everyone has found their way here through a different route. The best you can do is embrace your personal development as you embark on our shared journey to improve healthcare.
You can download a full copy of the MedComms Networking A guide to getting started in account management here.
This content was provided by Lucid Group Communications Limited
Company Details
Latest Content from Lucid Group Communications Limited
Lucid Group launch their new branding in this month's PME magazine.
In their day-to-day, everybody at Lucid Group strives to develop outstanding medical education programmes to improve patient outcomes. Over the summer, however, they like to take some time to turn...
On 13 July, Lord Lieutenant Sir Henry presented Lucid Group with the Queen’s Award for Enterprise in International Trade. This award recognises UK-based businesses that have achieved outstanding growth overseas...
Lucid Group’s commitment to improving patient outcomes across the globe was recognised at the 2017 Communiqué Awards in London last night. The agency won the awards for Excellence in Communications...
The past year has been the most successful for Lucid Group yet. They have celebrated their 10th year of business, launched their new Strategic Consultancy, won a Queen’s Award for...
The days when medical communication simply aimed to raise awareness of clinical challenges are well and truly over. In recent years, we have seen a clear shift towards changing physicians’...
Lucid Group is thrilled to learn that all its entries for the 2017 Communiqué Awards have been shortlisted as finalists! The categories include: Communications Consultancy of the Year Lucid Group Excellence in Communications via...
When working in medical communications, one of the most common questions we get asked is “What is it that you actually do?” Many students and graduates are unaware of medical...
At times, it feels like procedures are designed to frustrate, and templates often hinder rather than help. Especially in strategic planning, where a certain degree of creativity and innovation is...
No team members were getting their hands dirty today! Instead, they were treated to car valets and manicures as a thank you for all their hard work delivering a number...

