Pharmafile Logo

Pitch Perfect

August 29, 2018 |  

- PMLiVE
What makes a perfect pitch? This week’s Thirsty Thursday – hosted by Louise Verrall, a managing director at Lucid Partners – was all about just that.

Louise started her session with an involved discussion with all attending about what they thought makes a perfect pitch, generating a wealth of ideas, including:
Memorable, Compelling, Convincing, Novelty, Tailored, Achievable, Tangible, Wow-factor, Team dynamic

The key takeaway was that we need to create magic, but we also need to implement it. We need to present our clients with tangible, compelling tactics that they will want to buy.

When our clients approach us with an RFP, we must think about their core needs. They want us to provide insights and to find solutions to their challenges – and that’s what we provide them with, along with a touch of Lucid magic.

But how do we do this?

We endeavour to think deeply about our clients as people, creating partnerships that give our clients an amazing experience. We are experts in what we do, and we know when to partner with the right external capability to produce the best programmes for our clients. Our programmes are outcomes led with in-built metrics; they are pioneering and go beyond the RFP.

Louise ended her Thirsty Thursday session with some thoughts on story-telling. Weaving our strategies and tactics of our pitches into stories gives them meaning. We take our clients on a journey that catches their attention, and once we have them hooked on the story we give them the detail. And of course, the story must have a moral. For everyone at Lucid, the moral at the heart of everything we do is improving patient outcomes.

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Taking the ‘free’ out of ‘freelance’ and bringing it in-house

In this month’s Smart Thinking blog on PMLive.com, Stephanie Wasek, now a permanent principal medical writer at Lucid Group, draws her experience to discuss the highs and lows of being...

Why Editing Matters – Finding the best

In the most recent issue of Why Editing Matters, produced by the Chartered Institute of Editing and Proofreading (CIEP), Liz Jennings, associate editorial director of the Centre of Medical Editing...

Nurses on the frontline – World Health Day 2020

Today, 7 April, is World Health Day ­­– the day to celebrate the work of nurses and midwives and remind world leaders of the critical role they play in keeping...

We’re Celebrating Ten Magical Years for Ify at Lucid Group

​Today we are celebrating a very important work anniversary for Ify Onyeaso. Ify joined Lucid 10 years ago, quickly becoming a core member of the then, fledgeling business. Over the...

Today’s reality: how to make social distancing work in medcomms

At Lucid, we don’t just want to cope with COVID-19.The current situation certainly presents an unprecedented challenge to delivering medical education. The daily update of cancellations and postponements has become...

Remote Working: Join the Revolution Workshop

As a nation, we are still coming to terms with our ‘new normal’, where social distancing has forced us out of the office and into our homes. For some this...

The Lucid Group Thirsty Thursday: What’s in a story?

Yes, it’s that time of the month, a time everyone at Lucid has come to love and anticipate. Whether it’s sharing best practice, learning about new skills, gathering insights or...

For those who love science and storytelling — consider medical writing

In NetworkPharma’s latest career guide for wannabe medical writers, Kat Schleicher discusses how her love of science and storytelling makes medical writing the perfect career choice for her:​I love science!...

Lucid Group Elevates its Editorial Centre of Excellence – COMET

Lucid Group has been busy expanding and operationalising its editorial team – COMET (Centre Of Medical EdiTing) – to ensure its successful integration into Lucid Group. This has been achieved...

Lucid Group shine the spotlight on mental and physical health

Lucid kick-started its health and wellbeing agenda for the year with a focus on physical and mental wellbeing by taking inspiration from an elite sportsman, James Rodwell. James, a decorated...