Pharmafile Logo

The Social Dilemma

- PMLiVE

In the June issue of PME, Dennis O’Brien, Lucid CEO, explores the relationship between social media and pharma.

“There is a party going on next door, but our industry is too scared to go in,” comments Dennis.

The way the world communicates has changed radically over the last 15 years, but pharma simply isn’t configured to take advantage of this shifting landscape. Other industries are building infrastructure to leverage this enormous channel, but pharma is still reliant on the traditional communication routes, held back by the fear of regulations and the level of investment it will take.

Dennis concludes, “We’re scared to go to the party. We must move from being scared to being real.”

Read more about what Dennis and other industry thought leaders have to say on the role of social media in pharma here.

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Lucid Group bolsters its senior client services team with two magical new hires

Lucid Group boosts its senior client services team with the arrival of David Pearce and Sandra Burke, both as client operational directors.With 15 years of Med Comms experience, David has...

The Power of Teamwork #LucidLife

At our summer meeting we came together to experience the real power of #teamwork through drumming, learning to listen and react as one voice #MedEd #MedComms #CompanyMeeting #AfricanDrumming #LucidLife

Lucid Group supercharges its client services team with four spellbinding new hires

Lucid Group makes four magical additions to its client services team!Annabel Lloyd joins Vivid as an account director. With experience in a variety of therapy areas from immunology, oncology, CVD...

Lucid Group ‘Moves up’ at its spellbinding annual summer meeting

Lucid Group celebrated summer in style last week with its annual summer meeting. Lucidians from across the country descended on Lucid Towers for a spellbinding meeting centred on mental wellbeing....

Bluedog is bursting with new creative and digital talent

Bluedog, a Lucid Group company, welcomes four spellbinding new additions to its team.With a strong background in animation, Rachel Sparks joins Bluedog as a motion designer. Having previously worked in...

Lucid Group win Medical Consultancy of the Year award at Communiqué 2019

Lucid Group continues to display its magic by winning the Porterhouse Medical Group Award for Medical Consultancy of the Year 2019.However, the wins did not stop there, as Vivid, a...

Lucid has been celebrating 10 years of professionalism and unwavering passion

Lucid recognises, rewards and celebrates long-term service with flowers, vouchers and additional holiday for those who have been with the company for five and ten years. With over 20% of...

Trends in the Pharma Industry – A Lucid Thirsty Thursday Session

Rob Apollo, Corporate Development Director of Lucid Group, kicked off the first of a series of Thirsty Thursday sessions with a thought-provoking discussion around trends in the pharma industry and...