Pharmafile Logo

Using insights to effect behaviour change

- PMLiVE
The days when medical communication simply aimed to raise awareness of clinical challenges are well and truly over. In recent years, we have seen a clear shift towards changing physicians’ behaviour through targeted medical education.

Jan Steele (Co-founder and COO of Lucid Group) reflects on this evolution in the June edition of PME magazine. “We strive to push beyond raising awareness about clinical gaps or clinical innovation,” says Jan. “Specifically, if our industry wants to leave a lasting mark on the world, we need to support physicians to change their practice.” 

Jan also points to the insights that big data can provide to inform medical education interventions, and how we can take specific information from data sets to help us target communication more effectively. 

Lucid’s highly commended Advance Outcomes approach is built on just this principle: to assess barriers to behaviour change, and to tailor medical education programmes to address these barriers. This approach leads to measurable changes in physician behaviour and, ultimately, in patients’ lives. 

Read the full article 
here

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

Lucid Group’s new website is launched!

Lucid Group unveil new website...

He who dares wins

The benefits of including medical experts in your brand planning team

Does your medical education drive change in clinical practice?

How to advance outcomes for patients using a medical education process, by Jan Steele PhD, operations director, Lucid

Advance the way you work with your experts

Written by Jan Steele PhD, operations director, Lucid