Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Virtually, the same: Is it time to rethink congress strategy?

April 8, 2021 | Digital, Lucid, Medical Communications, technology, virtual congresses 

- PMLiVE

In this month’s PME, Jonathan Andrew, Technology Director at Lucid Group discusses the digital transformation that swept through the medcomms industry due to the COVID-19 pandemic. In particular, we saw the entire pharmaceutical congress scene turned on its head as the world went into lockdown, bringing face-to-face gatherings to an abrupt halt. The congress organisers, pharma firms and their logistics/creative med-comms agencies rallied at speed to adjust to the new normal of running events virtually, and still managed to still put on an excellent show.

Twelve months on, we now have a year’s worth of learnings and engagement metrics to reflect on; but what, if anything, has changed? What might ‘good’ look like, considering the insight?

In this article, Jonathan reflects on the key learnings which will help to shape the delivery of a new hybrid approach to post-pandemic medical meetings and congresses.

“By attempting to create a like-for-like congress environment – complete with 3D-virtual exhibition halls and 3D-virtual booths, we have inadvertently broken what makes an online experience great, and subsequently made content much harder for delegates to locate and interact with.”

You can access and download the full article here.

This content was provided by Lucid Group Communications Limited

Company Details

- PMLiVE

Lucid Group Communications Limited

Email
Website

 Latest Content from  Lucid Group Communications Limited 

Hannah – Celebrating Ten Magical Years at Lucid Group

Given that Lucid Group is only 11 years old itself, it’s a special occasion for the company to recognise significant Lucid anniversaries, especially for those with a decade of service...

It’s graduation day for Lucid’s inaugural intake of their Futures Academy

Lucid’s Futures Academy programme has come to an end for its inaugural set of graduates. The programme itself kick-started with an intensive 8-week training course back in October last year...

Lucid strengthens their medical writing team with new hires

Leading Edge, part of the Lucid Group family of companies, are set to create more magical programmes for their clients and patients by strengthening their talented medical writing team with...

Lucid limbers up for second annual sports day

Back for its second year running, yesterday Lucid held their annual sports day. This year, everyone got together with the goal to raise money for Wycombe Homeless Connection (WHC) –...

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

In this month’s Smart Thinking blog on PM.Live.com Amy Jackson, Editorial Director at Lucid Group discusses the need for ongoing professional development in strategic medical communications.Amy discusses how medical communications...

Making a Difference – The Future of Pharma

On a global scale, pharma is one of the least-trusted industries. And this is despite the fact that pharma contributes more than £30 BN each year to the UK economy,...

Lighthouse Medical Communications US makes the list of finalists for the 2018 PM360 Trailblalzer Awards

Lighthouse Medical Communications US, part of the award-winning Lucid Group of companies, is delighted to announce that their ACT on Anemia campaign, developed in collaboration with the American Kidney Fund,...

Pitch Perfect

What makes a perfect pitch? This week’s Thirsty Thursday – hosted by Louise Verrall, a managing director at Lucid Partners – was all about just that.Louise started her session with an involved...

Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference

Earlier this year the Lucid charity working group, Lucid SPIRIT, was founded. The entire Lucid family was immediately on board and all voted to choose Wycombe Homeless Connection (WHC) as their...

Lucid expands both UK and US operations with new hires

Lucid bolsters their client services and facilities teams and spread their magic across the globe with new hires. Cindy Miller joins the Lighthouse team as an Account Director in the...