MASS (Marketing and Sales Solutions Ltd)
Marketing and sales solutions (MASS) is an independent management consultancy, dedicated to ensuring our clients achieve high performance through strategic brand development and implementation excellence. Focused on the pharmaceutical and health-care industries, our objective is to add straight to your bottom line. MASS has two primary areas of focus: Strategic Consulting and Implementation Excellence.
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Latest Content from PMHub
Webinar: Ensuring an actionable segmentation
White Papers and Resources | March 31, 2015 | Inizio
One of the most consistent issues researchers face with segmentation is ensuring that it is actionable.
Webcast: Leveraging the ASEAN opportunities
White Papers and Resources | March 31, 2015 | Inizio
Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.
Webcast: Biosimilars: Friend or Foe to Healthcare?
White Papers and Resources | March 31, 2015 | Inizio
Understanding the opportunities for biosimilars and the threats to innovator biologics
Webinar: Understanding the patient journey in China
White Papers and Resources | March 31, 2015 | Inizio
The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...
Webinar: Capturing “in-the-moment” patient and physician insights
White Papers and Resources | March 27, 2015 | Inizio
Utilising the benefits of mobile technology
Webinar: Observational Research
White Papers and Resources | March 27, 2015 | Inizio
Presenting a window on the world of your customer
Webinar: The Brazil Conundrum
White Papers and Resources | March 27, 2015 | Inizio
Conducting research in one of the world's largest pharma markets
Webinar: Demand calibration: What’s inside the black box?
White Papers and Resources | March 27, 2015 | Inizio
The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...
Free Thinking: Behavioural economics
White Papers and Resources | March 27, 2015 | Inizio
Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?
Article: The Colombia Conundrum
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 30 January by Marc Yates