November 30, 2022 | AI, Medical Communications, artificial intelligence, digital health, medical education
During this year’s Reuters event, Pharma 2022, WebMD CMO, Dr John Whyte discussed the ways in which digital health is growing, and the importance of educating clinicians in the right way to avoid digital fatigue. This report summarises the discussion and provides clinician insights about digital health.
The global digital health market is growing fast. From wearables to telemedicine, implantable devices, and more, digital health not only has the ability to help advance patient outcomes, but it is helping to make health information more accessible and equitable than ever,” Dr John Whyte, CMO WebMD.
In a Medscape physician membership survey*, more than half of both specialist and primary care physicians stated that digital health technologies are either mostly important or very important to their practice (1).

But in a world where clinicians are increasingly facing digital fatigue, how can we balance the high volume of incoming information without overwhelming already stressed clinicians?
You can learn more about the challenges physicians and healthcare professional are facing today together with the solutions and approach needed to help minimise digital fatigue by downloading the full report HERE.
If you’re interested in knowing how Medscape Education can help physicians to better understand the digital health landscape, or how the platform can help to provide precision education within your speciality, please get in touch with one of our team leads:
For the US, please reach out to: Piyali Chatterjee-Shin, Katie Anders, David Anderson, Chris Carey or Jess Dropkin
For ExUS, please contact: Stephen Dunn, Peter Schoonheim or Jelena Spyropoulos
*Medscape Membership survey August 2022, n = max 104 Physicians (ex-US)
ABOUT MEDSCAPE
The Medscape Professional Network provides over 5 million physicians and 11 million healthcare professionals with the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME. Our mission is to improve patient care with comprehensiveclinical information and resources essential to physicians and healthcare professionals. Medscape provides the most robust medical news, references, and educational tools across 33+ specialties, with additional dedicated sections for nurses, pharmacists, and healthcare administrators. HCPs can also access content in various local and in-language editions, including English, French, German, Spanish, Italian, and Portuguese. The Medscape Professional Network’s unsurpassed global experience leverages over 25 years of experience along with valuable insights in healthcare professional
behaviour to create highly impactful programmes that change behaviour and advance outcomes.
ABOUT WEBMD
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
This content was provided by Medscape Education
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