Medscape Education Celebrates 30 Years of Impact with Launch of The Center of Excellence for Instructional Design
June 16, 2025 | CME, COE, Instructional Design
Medscape Education, a global leader in healthcare education, proudly announces the official launch of its Center of Excellence for Instructional Design—a central hub of expertise and strategic capability, dedicated to elevating the rigor, relevance, and impact of healthcare education.
As Medscape Education celebrates its 30-year legacy of advancing healthcare education, the introduction of the Center of Excellence solidifies its long-standing commitment to instructional design as the foundation for building effective, evidence-based, learner-centered education.
“Through the Center, we continue to innovate and elevate the design and delivery of education that’s grounded in decades of learning science and led by behavior change principles,” said Nimish Mehta, PhD, MBA, CHCP, Vice President of Worldwide Strategy. “And by embedding our systematic, impact-driven approach into our core practices, we’re able to turn insights into action, fueling behavior change and improving patient outcomes, as an indispensable resource for the integrated care team—the thread that runs through healthcare.”
At the heart of the Center’s methodology is the LOGIC Design Model (Learning Outcomes Guided by Instructional Content)—an evidence-based framework that systematically guides how education is conceptualized, designed, developed, implemented, and evaluated. This learner-centric model strategically ensures that every educational experience is tailored to the needs, readiness, and stage of change of the healthcare team.
Key features of the Center of Excellence include:
- In-House, Industry-Leading Expertise: A dedicated team of seasoned professionals with advanced degrees and deep specialization in instructional design, organizational change, and adult learning.
- Cross-Functional Integration: Strategic collaboration with internal teams, faculty, and partners to provide expert consultancy and support—integrating best practices, setting quality standards, and driving continuous improvement throughout every phase of program design, delivery, and evaluation.
- Impact-Led Education: Every learning solution is developed with the end goal in mind—improving real-world clinical practice and patient care.
“We’ve dug into the literature and decades of research to align behavioral science with innovative design and engineer education that meets learners where they are—and guides them forward,” said Kimberly Storck, PharmD, RPh, MEd, Executive Director of Learning Design.
The Center of Excellence represents Medscape’s bold step toward the future of healthcare education: one that is strategic, led by learning science, and relentlessly focused on patient outcomes and enhancing clinical practice behaviors.
In the weeks ahead, we invite you to connect with us on social media as we spotlight the voices behind the Medscape Center of Excellence for Instructional Design. Hear directly from our experts as they share their perspectives on the critical role of instructional design and how learning science is transforming real-world healthcare outcomes.
About Medscape Education
Medscape Education, a division of WebMD Health Corp., is the leading source of clinical news, health information, and continuing medical education for healthcare professionals. With decades of experience and a commitment to innovation, Medscape serves as the trusted thread that runs through global healthcare.
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