Medscape presents Digital Health in Practice: Impact & Insights at Reuters #Pharma2020
September 30, 2022 | Medscape, digital health, medical education
Medscape will be attending the Reuters Events Pharma 2022 conference from 11 – 13 October at Nice Acropolis Convention Center in Nice, France. The Medscape Professional Network will connect with conference goers with a booth on the exhibition floor, and through a plenary presentation.
Dr John Whyte, Chief Medical Officer of WebMD will be giving the presentation, Digital Health in Practice: Impact & Insights, this will cover:
- The what, why, and how of physicians’ digital consumption needs and preferences
- The concept of digital fatigue, and how the Medscape Professional Network is able to unlock the hidden truths about digital content consumption
- How to create meaningful digital content and connections for physicians in a hybrid world
“I’m looking forward to joining the Medscape team and attendees of Pharma 2022 to discuss the increasing role and reliance of digital health information and technologies. It’s clear, we’re all excited by the possibilities of new digital health technology, and we need to support and educate physicians to better understand it, in order to use it to its greatest effect whilst also not adding to their digital fatigue.” said Dr Whyte. “Through this presentation, I will demonstrate the power behind the Medscape Professional Network, and its ability to reach and unlock physicians’ understanding of key topics like digital health, and their content consumption preferences, in order to deliver the precision communications needed in today’s world.”
The presentation will take place at 9:20am on 12 October during the marketing track of the conference.
Michael Brandreth, Senior Vice President, Medscape Global, commented, “We are constantly developing new and exciting innovations that we believe represent the future of healthcare marketing and education, both for our physician members and the Life Sciences industry. By harnessing the huge number of behavioural signals generated daily through our platforms, we can apply our machine learning capabilities to create the most effective customer journeys in the industry. Forget what you think you already know about Medscape, come and talk to us about what’s new.”
If you’d like to know more about how Medscape can help you unlock potential for your marketing teams, please contact Michael Brandreth: mbrandreth@webmd.net
For more information on Medscape Education, CPD/CME activities please contact Adrian Duncan, Group Vice President, Global Head of Education & Medical Affairs: ADuncan@webmd.net
About Medscape
The Medscape Professional Network is the #1 network of websites for physicians worldwide for the fourth consecutive year*, providing over 5 million physicians and 11 million healthcare professionals with the latest medical news and expert perspectives; essential point-of-care drug and disease information; and relevant professional education and CME. Our mission is to improve patient care with comprehensive clinical information and resources essential to physicians and healthcare professionals.
Medscape provides the most robust medical news, references, and educational tools across 33+ specialties, with additional dedicated sections for nurses, pharmacists, and healthcare administrators. HCPs can also access content in various local and in-language editions, including English, French, German, Spanish, Italian, and Portuguese.
The Medscape Professional Network’s unsurpassed global experience leverages 25 years of experience along with valuable insights in healthcare professional behaviour to create highly impactful programmes that change behaviour and advance outcomes.
* Clarivate, Taking the Pulse® Europe 2021
This content was provided by Medscape Education
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